Senior Program Manager
Study: Holiday-themed New gTLDs Ignored by Brands and Speculators
In my mind, if there was anything that the new gTLDs seemed to hold great promise for, it was the fun and unique marketing opportunities some of the more specific extensions offered.  There are several “holiday” themed TLDs that seem obvious candidates for creative marketers to employ. However, while it is true that we are seeing some adoption of the new gTLDs by banks and celebrities, and by company specific .Brands, the holiday-themed TLDs are being largely ignored.  The billboards I envisioned emblazoned with the call to action to “Visit somebigbrand.blackfriday” or holiday promotions being advertised in television commercials for “popularstore.christmas”... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More