Global Head of Marketing, MarkMonitor
Webinar discusses bottom line impacts of brand protection
Imposters can damage your reputation, impede consumer trust and put a dent in your sales numbers. In today’s omni-channel environment, infringement threats have heightened more than ever. And brand impersonators are not exclusive to certain industries. Historically, businesses selling luxury high value items would be targeted. But this is no longer the case — any brand in any sector can become a target, especially if much of the brand’s value lies in intellectual property. Areas most at risk include toys, medical instruments, perfumes and cosmetics, and electrical machinery and equipment. We recently carried out research with 600 marketing decision makers, and... Read More
Portfolio Marketing Manager
A look back at summer piracy numbers
With summer ending, and the first days of fall having passed, now is an ideal time to look back at piracy insights from the summer months. From June 1 through August 31, we monitored more than 420 titles across the popular film and television landscape through our Global Digital Piracy Index (GDPI). As part of our analysis, we looked at overall infringements, which regions accounted for the most piracy and what formats were most popular. Our proprietary GDPI database generates detailed intelligence on how pirated content is consumed online. This unique form of monitoring creates a factual overview around file sharing... Read More
Portfolio Marketing Manager
For smarter enforcement, determine your infringer’s intent
There’s no question that intellectual property is at stake online. The question is how it’s being compromised. Infringements, malware, phishing – one thing these threats have in common is that they leverage your brand equity. To defend yourself against this shapeshifter, you’ll need to understand your attacker’s intent – are they out to siphon your money, or your traffic?  Is it the brand they’re after? Brand reputation can be influenced by many factors. The inevitable exposure that comes with doing business online heightens the risk to both an organization’s reputation and to its security. Damage to reputation, lost revenue and increased... Read More
Manager, Domain Services
Blockchain-connected domains on DNS seeing a surge
Decentralized domains such as .BIT, .ETH, .COIN, and .LIB, which are based on blockchain technology, have experienced renewed relevance with the growing popularity of blockchain technology and data privacy policies. While these "domains" are not true domain names – meaning they do not use the ICANN-coordinated DNS and do not resolve to content in the traditional sense – they do allow for other activities among cryptocurrency holders such as connecting directly to their ‘wallets.’ While originally these domains were minimally used, lately they have increased in importance as they begin to impact the new gTLD namespace, and the “real DNS”, in... Read More
Portfolio Marketing Manager
Waiting to secure your new products online? Infringers aren't.
We researched the time it takes from product release date to first online counterfeit, and the results are in: There’s no time to waste. New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a typical measure of “Time-to-Counterfeit” is, well, zero. Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe. Research delved deeper into a particular brand (whose name... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More