Portfolio Marketing Manager
A look back at summer piracy numbers
With summer ending, and the first days of fall having passed, now is an ideal time to look back at piracy insights from the summer months. From June 1 through August 31, we monitored more than 420 titles across the popular film and television landscape through our Global Digital Piracy Index (GDPI). As part of our analysis, we looked at overall infringements, which regions accounted for the most piracy and what formats were most popular. Our proprietary GDPI database generates detailed intelligence on how pirated content is consumed online. This unique form of monitoring creates a factual overview around file sharing... Read More
Portfolio Marketing Manager
For smarter enforcement, determine your infringer’s intent
There’s no question that intellectual property is at stake online. The question is how it’s being compromised. Infringements, malware, phishing – one thing these threats have in common is that they leverage your brand equity. To defend yourself against this shapeshifter, you’ll need to understand your attacker’s intent – are they out to siphon your money, or your traffic?  Is it the brand they’re after? Brand reputation can be influenced by many factors. The inevitable exposure that comes with doing business online heightens the risk to both an organization’s reputation and to its security. Damage to reputation, lost revenue and increased... Read More
Manager, Domain Services
Blockchain-connected domains on DNS seeing a surge
Decentralized domains such as .BIT, .ETH, .COIN, and .LIB, which are based on blockchain technology, have experienced renewed relevance with the growing popularity of blockchain technology and data privacy policies. While these "domains" are not true domain names – meaning they do not use the ICANN-coordinated DNS and do not resolve to content in the traditional sense – they do allow for other activities among cryptocurrency holders such as connecting directly to their ‘wallets.’ While originally these domains were minimally used, lately they have increased in importance as they begin to impact the new gTLD namespace, and the “real DNS”, in... Read More
Portfolio Marketing Manager
Waiting to secure your new products online? Infringers aren't.
We researched the time it takes from product release date to first online counterfeit, and the results are in: There’s no time to waste. New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a typical measure of “Time-to-Counterfeit” is, well, zero. Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe. Research delved deeper into a particular brand (whose name... Read More
Former Sr. Product Marketing Manager
Using Piracy Data to Understand Media Demand and Recover Lost Revenue
Media companies around the globe can use piracy data to get visibility into global piracy consumption trends and the most popular file sharing networks. This data can be turned into actionable intelligence to help make smarter decisions regarding the acquisition and distribution of digital content across the globe. Let’s look at how data around timing of infringement are occurring can help TV networks and copyright owners understand media consumption patterns of how, where and when copyrighted material is being used. [caption id="" align="aligncenter" width="643"] (Source: MarkMonitor GDPI data) The number of instances of piracy infringement across cable, commercial broadcast and premium... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More