Portfolio Marketing Manager
  Have you ever stopped to think about how easy it is for a competitor to “legally” use your brand to redirect traffic to its own site? First, search engines allow anyone, even your competitors, to show their ads to people searching for your brand – the online equivalent of competing retail stores on opposite sides of the street hanging banners about their latest and greatest sale to pull customers in off the street. The second way for your online competitors to legally redirect traffic isn’t as clear cut. It involves use of your brand’s name in the text of an... Read More
Everyone likes a good deal on the web but US consumers appear to be particularly in love with shopping for a bargain.  Internet Retailer reported the results of  a recent survey which found that 75% of participating US consumers cited price as the prime motivation in making a purchase online. Rakuten, a large Asian e-commerce site, surveyed 5,300 consumers in a dozen countries and found that globally 61% of all respondents selected price as the top factor in purchase decisions. Counterfeiters are aware of our penchant for a good deal and are adept at intercepting bargain hunting consumers as we found in... Read More
With Black Friday, Cyber Monday and the holiday shopping season staring straight at us, we released our latest study examining e-commerce and counterfeits, the MarkMonitor® Shopping Report. We worked with Nielsen, a leading global provider of information and insights into what consumers watch and buy, to analyze anonymized data from Nielsen’s permissioned online panelists in six countries over a nine-month period. Focusing on the apparel and luxury goods segments, we surveyed almost five million shopping sessions and found that one in five bargain hunters in the U.S. and Europe mistakenly shopped on e-commerce sites selling counterfeit goods while looking for deals online.... Read More
Spending on Internet advertising is growing faster compared to spending on other media such as television, radio, outdoor, newspapers, magazines and cinema.  According to a recent study released by Nielsen, Internet ad spending in Q1 of this year grew double digits, 12.1%, compared to last year. Conversely, magazine spending declined by 1.4% compared to last year. As marketers allocate more of their budgets to Internet advertising, they are becoming increasingly cognizant how history demonstrates that what marketers do, scammers copy.  Scammers often hijack popular brands online which in turn increases overall online marketing costs. However, brands know that curbing brand abuse online... Read More
While the recent MarkMonitor Brandjacking Index® focused on the hospitality industry, the key issues raised are not unique to this sector. The issues apply to any industry where a business has an e-commerce presence alongside its distribution partners, whether they are retailers, resellers or dealers. The issues are also relevant for Internet-driven companies that rely on affiliates to drive web traffic and sales. The report examines a complex online ecosystem that relies on multiple third parties to extend a brand’s Web visibility and, ultimately, to drive traffic. Potential conflict occurs when third parties begin to compete with brands for the same... Read More

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Author

Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More