Portfolio Marketing Director
Mobile commerce: A battle cry for brand protection
Smartphone usage today extends far beyond the basics of texts and calls.  More than 80 percent of surveyed consumers now say they prefer these devices over computers when it comes to buying goods and services. This includes product searches, price comparisons and locating stores. Global mobile commerce (or m-commerce), meanwhile, is expected to reach new heights in revenue, with a projected $669 billion spent in 2018 alone. However, as m-commerce makes online shopping easier and simpler, especially for busy, on-the-go consumers, it also opens up new channels for counterfeiters to promote fake goods and dupe consumers. The problem is that some brands are... Read More
We are excited to announce the launch of MarkMonitor Brand Protection™ - Mobile Apps. Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers.  With this new offering, brands can detect instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues. Why mobile matters: According to Internet Retailer, in 2013 smartphones and tablets made up almost 35 percent of online traffic Internet Retailer also weighed in on sales through mobile... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More