Senior Brand Protection Product Marketing Manager
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out the best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More
Senior Vice President
What is the extent of the counterfeit problem online?
In the UK alone, retail sales last year broke the £100bn barrier and with this figure expected to grow, there has never been a more important time for brands and consumers to protect themselves online. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to conduct a piece of research with leading market research agency Opinium last month across Europe and the USA*. The report found some interested facts, with 24% of those surveyed being duped into buying counterfeit goods online, including products like fashion, footwear and electronics. It also highlighted over... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More