Portfolio Marketing Manager
  Have you ever stopped to think about how easy it is for a competitor to “legally” use your brand to redirect traffic to its own site? First, search engines allow anyone, even your competitors, to show their ads to people searching for your brand – the online equivalent of competing retail stores on opposite sides of the street hanging banners about their latest and greatest sale to pull customers in off the street. The second way for your online competitors to legally redirect traffic isn’t as clear cut. It involves use of your brand’s name in the text of an... Read More
Now that the holiday shopping season is behind us, it’s an opportune time to evaluate the lessons learned and prepare your brand for continued success in digital channels.  An alarming trend we continue to notice is the increasing number of savvy counterfeiters targeting online shoppers, especially bargain hunters. Follow the best practices below to ensure your customers aren’t being lured by the counterfeiters’ clutches. First and foremost, pay attention to search terms surrounding your brand.  Counterfeiters are linking your brand name with discount-related terms in search engine marketing to steer your customers to their sites. Whether you discount or not- don’t... Read More
Everyone likes a good deal on the web but US consumers appear to be particularly in love with shopping for a bargain.  Internet Retailer reported the results of  a recent survey which found that 75% of participating US consumers cited price as the prime motivation in making a purchase online. Rakuten, a large Asian e-commerce site, surveyed 5,300 consumers in a dozen countries and found that globally 61% of all respondents selected price as the top factor in purchase decisions. Counterfeiters are aware of our penchant for a good deal and are adept at intercepting bargain hunting consumers as we found in... Read More
Spending on Internet advertising is growing faster compared to spending on other media such as television, radio, outdoor, newspapers, magazines and cinema.  According to a recent study released by Nielsen, Internet ad spending in Q1 of this year grew double digits, 12.1%, compared to last year. Conversely, magazine spending declined by 1.4% compared to last year. As marketers allocate more of their budgets to Internet advertising, they are becoming increasingly cognizant how history demonstrates that what marketers do, scammers copy.  Scammers often hijack popular brands online which in turn increases overall online marketing costs. However, brands know that curbing brand abuse online... Read More
A recent paper by six Google braniacs describes the complex system Google has developed to detect and block “adversarial advertisements” for the benefit and safety of its users. Brands will be glad to hear that adversarial ads encompass those selling counterfeit goods, as well as those that proliferate phishing and malware attacks, among others. Put simply, Google’s system combines both machines and human experts to create what Google claims is a highly reliable system for detecting adversarial ads and then blocks them from being served. The human element is used to uncover constantly evolving tactics used by adversaries that cannot be... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More