Google recently announced that starting September 14, 2010, it will begin to allow advertisers in most European countries to use competitors’ trademarks when bidding for online ads. This shift in European policy doesn’t come as a complete surprise as the European Court of Justice (ECJ) sided with Google in the LVMH trademark case earlier this year. The judgment found Google and other search engines not liable for trademark infringement when advertisers purchase a keyword based on competitors’ trademarks so long as it removes infringing ads promptly when notified. So what are the implications for brand owners? Simply put, any third party... Read More


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More