Bing and Yahoo announced earlier last week that starting March 3, 2011, it will begin to allow advertisers in US and Canada to use competitors’ trademarks when bidding for online ads. This shift in policy doesn’t come as a complete surprise since it now aligns with Google’s current policies in the U.S., Britain, Canada and 200 other countries So what does this mean to brand owners?  Any third party (including competitors) can now bid for trademarked keywords and as a result, brand owners can no longer request the exclusive use of trademarked terms or control which ads appear during users’ searches.... Read More
With less than a week to go before Black Friday and Cyber Monday, holiday shopping is in full swing. With pre-Black Friday ads already hitting the Internet, early bird shoppers aren’t the only ones eagerly planning their shopping strategies. Online scammers and counterfeiters also know how to capitalize on the festive season.   These con-artists know that consumers are using the Internet to search for bargains and have become very skilled in driving traffic to websites that prey on bargain hunters during the holiday shopping frenzy. In fact, shoppers who are looking for bargains may be the easiest targets for fraudsters. For... Read More
Affiliate marketing programs no doubt play an important role in driving traffic to companies’ websites and generating sales, generating 6% of e-commerce sales according to the e-tailing group’s 2010 survey of over 150 online merchants.  Affiliate marketing programs are only expected to get bigger; Forrester Research projects the US affiliate marketing spend will double between 2009 and 2014, reaching $4 billion by 2014. Not surprisingly, a popular tactic used by affiliates to drive traffic is paid search, with 55% of affiliates leveraging pay-per-click advertising via search engines to promote their sites, according to a 2009 survey of over 450 affiliates by... Read More
Announced on the Google Blog last week, the search engine giant has filed a federal lawsuit against a group of rogue pharmacies in an effort to stop them from advertising on its search engine and websites.  Michael Zwibelman, the company’s litigation counsel, notes that the advertisers have deliberately “violated policies and circumvented technological measures" by using Adwords to promote pharmacy and prescription-drug operations without verification from the National Association of Boards of Pharmacy. Google notes that it’s not only the fact that Google’s policies were violated, but also that these pharmacies were offering products without a prescription, which can endanger consumer... Read More
BJ Fogg, Director of Persuasive Technology Lab at Stanford University, recently gave a keynote session at last week’s Search Engine Strategies (SES) conference in San Francisco called "Hot Triggers: The Power to Change Behavior". Recognized for his studies between the relationship of persuasion and technology, Fogg focused the discussion around his mantra,”Putting hot triggers in the path of motivated people”. Defining a hot trigger as something one can take immediate action on, this concept easily translates to the world of online marketing tactics such as “Click this link, hit this button, or enter your information here.” The trigger is characterized as... Read More


Follow Us

Get all the latest updates

Get all the latest updates

Featured Author

Stefanie Ellis
Stefanie has over ten years’ experience in anti-fraud, brand protection and vendor relations, she has worked with a wi... More