Affiliate marketing programs no doubt play an important role in driving traffic to companies’ websites and generating sales, generating 6% of e-commerce sales according to the e-tailing group’s 2010 survey of over 150 online merchants.  Affiliate marketing programs are only expected to get bigger; Forrester Research projects the US affiliate marketing spend will double between 2009 and 2014, reaching $4 billion by 2014. Not surprisingly, a popular tactic used by affiliates to drive traffic is paid search, with 55% of affiliates leveraging pay-per-click advertising via search engines to promote their sites, according to a 2009 survey of over 450 affiliates by... Read More
Announced on the Google Blog last week, the search engine giant has filed a federal lawsuit against a group of rogue pharmacies in an effort to stop them from advertising on its search engine and websites.  Michael Zwibelman, the company’s litigation counsel, notes that the advertisers have deliberately “violated policies and circumvented technological measures" by using Adwords to promote pharmacy and prescription-drug operations without verification from the National Association of Boards of Pharmacy. Google notes that it’s not only the fact that Google’s policies were violated, but also that these pharmacies were offering products without a prescription, which can endanger consumer... Read More
BJ Fogg, Director of Persuasive Technology Lab at Stanford University, recently gave a keynote session at last week’s Search Engine Strategies (SES) conference in San Francisco called "Hot Triggers: The Power to Change Behavior". Recognized for his studies between the relationship of persuasion and technology, Fogg focused the discussion around his mantra,”Putting hot triggers in the path of motivated people”. Defining a hot trigger as something one can take immediate action on, this concept easily translates to the world of online marketing tactics such as “Click this link, hit this button, or enter your information here.” The trigger is characterized as... Read More
Google recently announced that starting September 14, 2010, it will begin to allow advertisers in most European countries to use competitors’ trademarks when bidding for online ads. This shift in European policy doesn’t come as a complete surprise as the European Court of Justice (ECJ) sided with Google in the LVMH trademark case earlier this year. The judgment found Google and other search engines not liable for trademark infringement when advertisers purchase a keyword based on competitors’ trademarks so long as it removes infringing ads promptly when notified. So what are the implications for brand owners? Simply put, any third party... Read More
In a landmark judgment issued this past Tuesday, the European Court of Justice (ECJ) ruled that Google* is not liable for trademark infringement when an advertiser purchases a keyword based on a competitor’s trademark to trigger a search ad, so long as it removes infringing ads promptly when notified by brand owners. However, and this is critical, individual advertisers could be held liable if ads triggered by a keyword involving a competitor’s trademark are found to confuse consumers. So, what qualifies as consumer confusion? According to the ECJ whose opinion applies to all 27 EU member countries, the search ad can... Read More


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More