MarkMonitor recently investigated to what extent popular product searches led to websites offering counterfeit and pirated goods via paid search ads. The research examined 20 of the top 1,000 product-related searches in 2008 and focused on paid search ads across the three major search engines – Google, Yahoo! and Bing. In total, 583 unique websites (to which the ads pointed) were analyzed. So, what did we find? Roughly 17% of the paid search ads for popular consumer products – such as designer handbags and shoes, music, movies, and hi-tech gadgets – led to sites likely offering counterfeit or pirated goods. This... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More