Portfolio Marketing Manager
Determining enforcements once you know intent
Determining intent prior to enforcement is crucial, and knowing what information is required for each type of enforcement is just as important to ensuring an effective strategy. Once intent is established, you can decide which enforcement strategy will be most effective. This topic landed among those discussed at length during our latest Forum’s “Determining Intent for Effective Brand & Fraud Enforcement Strategies” panel. As a follow up, AntiFraud and Brand Protection specialists, Stefanie Ellis and Dustin Richards, discuss the importance of determining intent when evaluating an infringement on your brand.  Fraud or infringement? Any organisation, simply by having an online presence, is vulnerable to... Read More
Senior Writer
Summit speakers impart wisdom on winning at online protection
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies. "I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factory, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."  The fourth annual New York Summit covered everything from changes... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More