ROI

When making the business case for an online brand protection program it is important to present the return on investment to your company’s financial team.  Because of the widespread nature and volume of online infringement, our experience tells us that two very measurable areas of benefit—returned traffic and substitute sales rates—will produce a calculable ROI that is many times the cost of deploying a brand protection program.  Here’s how you can measure returned traffic and substitute sales rates to demonstrate ROI for your business. Returned Traffic With well-known brands, there are typically thousands of sites designed with the sole purpose of... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More