Bing and Yahoo announced earlier last week that starting March 3, 2011, it will begin to allow advertisers in US and Canada to use competitors’ trademarks when bidding for online ads. This shift in policy doesn’t come as a complete surprise since it now aligns with Google’s current policies in the U.S., Britain, Canada and 200 other countries So what does this mean to brand owners?  Any third party (including competitors) can now bid for trademarked keywords and as a result, brand owners can no longer request the exclusive use of trademarked terms or control which ads appear during users’ searches.... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More