Senior Writer
Boost brand protection with data-driven results
When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and where that click happens is what counts. When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy. A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond... Read More
Former Portfolio Marketing Manager
  Have you ever stopped to think about how easy it is for a competitor to “legally” use your brand to redirect traffic to its own site? First, search engines allow anyone, even your competitors, to show their ads to people searching for your brand – the online equivalent of competing retail stores on opposite sides of the street hanging banners about their latest and greatest sale to pull customers in off the street. The second way for your online competitors to legally redirect traffic isn’t as clear cut. It involves use of your brand’s name in the text of an... Read More
Now that the holiday shopping season is behind us, it’s an opportune time to evaluate the lessons learned and prepare your brand for continued success in digital channels.  An alarming trend we continue to notice is the increasing number of savvy counterfeiters targeting online shoppers, especially bargain hunters. Follow the best practices below to ensure your customers aren’t being lured by the counterfeiters’ clutches. First and foremost, pay attention to search terms surrounding your brand.  Counterfeiters are linking your brand name with discount-related terms in search engine marketing to steer your customers to their sites. Whether you discount or not- don’t... Read More
Everyone likes a good deal on the web but US consumers appear to be particularly in love with shopping for a bargain.  Internet Retailer reported the results of  a recent survey which found that 75% of participating US consumers cited price as the prime motivation in making a purchase online. Rakuten, a large Asian e-commerce site, surveyed 5,300 consumers in a dozen countries and found that globally 61% of all respondents selected price as the top factor in purchase decisions. Counterfeiters are aware of our penchant for a good deal and are adept at intercepting bargain hunting consumers as we found in... Read More
Spending on Internet advertising is growing faster compared to spending on other media such as television, radio, outdoor, newspapers, magazines and cinema.  According to a recent study released by Nielsen, Internet ad spending in Q1 of this year grew double digits, 12.1%, compared to last year. Conversely, magazine spending declined by 1.4% compared to last year. As marketers allocate more of their budgets to Internet advertising, they are becoming increasingly cognizant how history demonstrates that what marketers do, scammers copy.  Scammers often hijack popular brands online which in turn increases overall online marketing costs. However, brands know that curbing brand abuse online... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More