While the recent MarkMonitor Brandjacking Index® focused on the hospitality industry, the key issues raised are not unique to this sector. The issues apply to any industry where a business has an e-commerce presence alongside its distribution partners, whether they are retailers, resellers or dealers. The issues are also relevant for Internet-driven companies that rely on affiliates to drive web traffic and sales. The report examines a complex online ecosystem that relies on multiple third parties to extend a brand’s Web visibility and, ultimately, to drive traffic. Potential conflict occurs when third parties begin to compete with brands for the same... Read More
Spam levels have declined dramatically since the March 16 takedown of Rustock, the world’s largest botnet, but how long will this victory last?  Rustock was responsible for sending almost half of all global spam and up to 44 billion spam emails per day.  The spam was mainly emails that linked to websites offering counterfeit pharmaceutical drugs.  Since the Rustock takedown, Viagra and Cialis spam emails have declined 75 percent, and security vendors have noted that Rustock has not become active again.  The takedown is certainly a positive development, but pharmaceutical brand owners have good reason to remain cautious. The key reason... Read More
In a blog entry posted earlier this week, search giant Google unveiled three new improvements to help brands deal with counterfeits. First, Google vows to act on AdWords complaints for counterfeit goods within 24 hours. Google also said that it would improve the company's AdSense anti-counterfeit reviews and work more closely with brand owners to catch advertisers. Kent Walker, Senior Vice President and General Counsel reveals, “We will work more closely with brand owners to identify infringers and, when appropriate, expel them from the AdSense programme.” Finally, the company said that it has set up a new help center page to clarify... Read More
Bing and Yahoo announced earlier last week that starting March 3, 2011, it will begin to allow advertisers in US and Canada to use competitors’ trademarks when bidding for online ads. This shift in policy doesn’t come as a complete surprise since it now aligns with Google’s current policies in the U.S., Britain, Canada and 200 other countries So what does this mean to brand owners?  Any third party (including competitors) can now bid for trademarked keywords and as a result, brand owners can no longer request the exclusive use of trademarked terms or control which ads appear during users’ searches.... Read More
Affiliate marketing programs no doubt play an important role in driving traffic to companies’ websites and generating sales, generating 6% of e-commerce sales according to the e-tailing group’s 2010 survey of over 150 online merchants.  Affiliate marketing programs are only expected to get bigger; Forrester Research projects the US affiliate marketing spend will double between 2009 and 2014, reaching $4 billion by 2014. Not surprisingly, a popular tactic used by affiliates to drive traffic is paid search, with 55% of affiliates leveraging pay-per-click advertising via search engines to promote their sites, according to a 2009 survey of over 450 affiliates by... Read More


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More