Portfolio Marketing Director
Defending your brand on Black Friday
November will be a month of endless opportunities for online retailers who participate in some of the world’s largest shopping days, including Singles’ Day and Black Friday. Consumers are already planning what they want to buy and there are plenty of websites making predictions about what’s to come and the best deals to look out for. Singles’ Day, originally launched to celebrate being single, became the world’s largest shopping day last year as it hit a record of $25.4 billion in sales. Black Friday is still the largest shopping day in the U.S. with sales of $5 billion in 2017. As... Read More
Portfolio Marketing Director
Give the best gift of all — a shopping experience free of fakes
Keep cybercriminals from celebrating at your expense this season. Given the exponential shift toward ecommerce spending, chances are your consumer will be clicking away at endless Black Friday and Cyber Monday sales. While these holidays are no match (yet) for their Chinese counterpart, Singles’ Day (garnering a massive $25.4 billion this year), they nevertheless prove a force to be reckoned with. Here’s what Thanksgiving shopping looked like in 2016: $1.9+ billion spent on Thanksgiving day alone, an 11.5 percent year-over-year increase $3.3+ billion on Black Friday, a 21.6 percent year-over-year increase $3.4+ billion on Cyber Monday, a 12.1 percent year-over-year increase... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More