2014 was a big year for us and for our clients.  The new gTLD program forced us to rethink, reprioritize and implement new and different strategies to protect our brands online.  The uncertainty largely behind us, and with more information at our fingertips about just how well (or not) brands are faring in the new environment, it’s time to look forward to what we can do in 2015 to fix what’s broken, throw away what’s useless, fight for what’s important and generally continue to try and make navigating the new Internet landscape as smooth as possible for brand owners and consumers... Read More
It’s hard to believe that another year has come and gone and that I’m now publishing my 5th Annual Domain Name Year in Review. It’s sort of fun to look back 5 years ago to see how much things have changed, especially as focus has shifted to issues related to the launch and use of new gTLDs. Of course, much has stayed the same too. Concerns related to domain name security and domain portfolio management are still important. With so much going on in this past year though, it was difficult to keep the list to just 10 items. But here... Read More
Last Month at the NETMundial meeting in Brazil, representatives from governments, private sector, civil society, the technical community and academia met to debate the key principles on which the Internet should evolve. The meeting culminated in a non-binding, consensus-based outcome statement supporting the principles of a decentralized and multistakeholder (ie: non-governmental) driven Internet ecosystem, committed to principles of openness, fairness, accessibility, security and safety. According to the Statement, evolution of the Internet Government ecosystem shall be based upon the following principles: Multistakeholder: Internet governance should be built on democratic, multistakeholder processes, ensuring the meaningful and accountable participation of all stakeholders, including... Read More
When making the business case for an online brand protection program it is important to present the return on investment to your company’s financial team.  Because of the widespread nature and volume of online infringement, our experience tells us that two very measurable areas of benefit—returned traffic and substitute sales rates—will produce a calculable ROI that is many times the cost of deploying a brand protection program.  Here’s how you can measure returned traffic and substitute sales rates to demonstrate ROI for your business. Returned Traffic With well-known brands, there are typically thousands of sites designed with the sole purpose of... Read More
Last week MarkMonitor was a part of a fascinating summit that gathered leaders of the apparel and retail industry to discuss how the fashion industry is transforming at lightning speed.   As a brand protection company, we were excited to hear stories from major brands on their transformation in the digital age.  A key theme that was echoed time and time again was the importance of omnichannel.   Omnichannel is all about brand, customer service, technology and loyalty.  In no other time have companies been more reliant on so many channels to satisfy demand and care for their customers.   For example, Brendan Hoffman,... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More