In addition to establishing your brand across social channels and keeping an eye out for those with malicious intent, you need to take appropriate action in order to protect your brand in social media. In the final installment of our series on integrating your social media and brand protection strategies, we’ll discuss a crucial component of mitigating the risks posed by impersonators and counterfeiters: enforcement. Circumstances will dictate your first step and  spoof accounts illustrate this point well. These accounts are sometimes created by satirists and others who wish to parody a company for entertainment purposes.  Contacting an individual to understand... Read More
In our series on “Brand Protection & Social Media” blog posts, we highlight how brand protection adds an important dimension to social media strategy and showcases best practices.  In our last post we started at the beginning:  establishing your brand in social media channels with brand protection in mind. We all know that social media provides a wonderful opportunity to listen to your audience and the global conversation about your brand. It’s important to know that brandjackers are listening, too, and may be participating in that conversation by impersonating your brand. We’re not talking about well-intentioned fans who wish to show... Read More
Social media is on the mind of every business person. Whether you’re just starting to craft a social media strategy or evolving it further, brand protection needs to be a critical component. Why? Along with the advantages of brand building and customer engagement that social media delivers, come major risks. The ability to identify, and more importantly, take action against brand hijackers, impersonators and others who seek to tarnish your brand are critical in today’s digital ecosystem. This blog post is the first in a series of posts discussing challenges and best practices associated with brand protection in the social media... Read More
So my prediction from last year that “ICANN will open the new gTLD application period without any glitches” could not have been more wrong. And yes – I  actually used the word ‘glitches’. That said, I was correct in saying that many would be surprised by the number of new gTLD applications submitted. Unfortunately, I was also correct in saying that we would continue to see security breaches at both the Registry and Registrar levels, with the sophistication of these attacks beginning to increase. Regardless of my crystal-ball gazing skills, it’s been another incredibly eventful year, and below are the Top 10... Read More
Spending on Internet advertising is growing faster compared to spending on other media such as television, radio, outdoor, newspapers, magazines and cinema.  According to a recent study released by Nielsen, Internet ad spending in Q1 of this year grew double digits, 12.1%, compared to last year. Conversely, magazine spending declined by 1.4% compared to last year. As marketers allocate more of their budgets to Internet advertising, they are becoming increasingly cognizant how history demonstrates that what marketers do, scammers copy.  Scammers often hijack popular brands online which in turn increases overall online marketing costs. However, brands know that curbing brand abuse online... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More