As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. Generally speaking, we are recommending that companies look to register only exact-matches of their core trademarks in registries where there is a close correlation between the brand and the... Read More
Over the last 5 years, hacktivists have continued the practice of redirecting well-known domain names to politically motivated websites utilizing tactics such as SQL injection attacks and social engineering schemes to gain access to domain management accounts – and that, in and of itself, is not surprising. But what IS surprising is the fact that less than 15% of the 500 most highly trafficked domains in the world are not utilizing Registry Locking. Granted, Registry Locking is only available across 356 of the top 500 most highly trafficked domains, as not all Registries offer this service. Registry Locking provides an additional... Read More
It seems as though the inevitable is now upon us, and though there are many that have wished this day never come, the launch of the first new gTLD registries is approaching. Now whether the first new gTLD registry will launch within the next few months or be delayed due to Advice from world governments remains to be seen. However, most companies with which I have spoken desperately need any extra time to prepare for the launch of new gTLDs. So exactly, what should companies be doing to prepare for the launch of new gTLDs? 1. Identify and Submit Trademarks to... Read More
The International Trademark Association's Annual Meeting is quickly approaching and we're excited to join the Intellectual Property community to share insights. Since the last meeting, we've been witnessing a sea of change and we expect these changes to continue. ICANN's launch of new gTLDs and the Trademark Clearinghouse mark a new set of challenges and possible opportunities for brands as they manage their domain portfolios and Internet presence in the expanded namespace. INTA 2013 is a great forum to learn how to navigate these changes and how they will affect your trademarks, brands and business. There are many fascinating sessions throughout the... Read More
In a candid and brave set of statements, ICANN CEO Fadi Chehade admitted his discomfort with the timing for the new gTLD (generic top-level domain) program.  Mr. Chehade explained his fears about the implementation of a program with a direct effect on billions of Internet users and the businesses that are dependent on this critical part of our shared global infrastructure.  His remarks are indicative of a program that is not ready for its full implementation and we ask that the community support him and take a cautious approach to the implementation of new gTLDs by slowing the process. According to... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More