Global Head of Marketing, MarkMonitor
Hear the latest in online brand protection at our events
At MarkMonitor, we are set for a busy month this May. We will be hosting two events; both focusing on the best in online protection and assisting all industries to build a smarter and stronger online presence. The first event is the MarkMonitor Spring Symposium, taking place in London on May 1. The topics covered will include everything from enforcement best practices and domain portfolio optimization to multipronged approaches that fuse both infringement and fraud solutions. The day will consist of interactive customer panels, keynotes, roundtable discussions and networking opportunities — all underpinned by a consumer-centric approach to brand protection. A... Read More
Global Head of Marketing, MarkMonitor
Risks of counterfeiting real, survey shows
We all know about the dangers that brands face when it comes to counterfeiting. But which are considered the highest risk? According to a survey at MarkMonitor’s annual Spring Symposium, the overwhelming majority believe it to be reputational damage.  Having gathered responses from more than 100 business executives and attendees of our Symposium, 74 percent said they believe reputational damage to be the most significant risk they face through online counterfeiting. This was closely followed by lost sales through counterfeiting and/or pirated goods, with one in five citing this as the most damaging side-effect. The Symposium is a hugely insightful and... Read More

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Author

Stefanie Ellis
Stefanie has over ten years’ experience in anti-fraud, brand protection and vendor relations, she has worked with a wi... More