As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. Generally speaking, we are recommending that companies look to register only exact-matches of their core trademarks in registries where there is a close correlation between the brand and the... Read More
It seems as though the inevitable is now upon us, and though there are many that have wished this day never come, the launch of the first new gTLD registries is approaching. Now whether the first new gTLD registry will launch within the next few months or be delayed due to Advice from world governments remains to be seen. However, most companies with which I have spoken desperately need any extra time to prepare for the launch of new gTLDs. So exactly, what should companies be doing to prepare for the launch of new gTLDs? 1. Identify and Submit Trademarks to... Read More
The International Trademark Association's Annual Meeting is quickly approaching and we're excited to join the Intellectual Property community to share insights. Since the last meeting, we've been witnessing a sea of change and we expect these changes to continue. ICANN's launch of new gTLDs and the Trademark Clearinghouse mark a new set of challenges and possible opportunities for brands as they manage their domain portfolios and Internet presence in the expanded namespace. INTA 2013 is a great forum to learn how to navigate these changes and how they will affect your trademarks, brands and business. There are many fascinating sessions throughout the... Read More
Really ICANN? The Trademark Clearinghouse provides unprecedented protection. According to your recent announcement it does. Do tell, ICANN– in what way does the Trademark Clearinghouse protect anything? Does it block others from registering trademarks for which they have no legitimate right? Does it notify trademark owners in advance of a pending registration? Does it provide warnings of infringing names beyond exact match? Does it even provide notifications of exact-match registrations beyond the first 60/90 days of the general registration period? Of course, the answers to all of these questions is a resounding NO. Now, I am not saying that the Trademark... Read More
If you are a new gTLD applicant, or if you follow ICANN, or if you just like being in a constant state of confusion, then the recent barrage of ICANN activity has probably been enough to make your head spin. Let’s take a look at what we have hurtling towards us, like an out-of-control asteroid, in the next month: March 5 –  Public Interest Commitment (PICs) Due If you are a new gTLD applicant, then you have been asked to indicate which parts of you application you will incorporate into the registry agreement as binding commitments, or to identify additional commitments... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More