Using Piracy Data to Understand Media Demand and Recover Lost Revenue

Senior Product Marketing Manager, Brand Protection and AntiPiracy

Media companies around the globe can use piracy data to get visibility into global piracy consumption trends and the most popular file sharing networks. This data can be turned into actionable intelligence to help make smarter decisions regarding the acquisition and distribution of digital content across the globe.

Let’s look at how data around timing of infringement are occurring can help TV networks and copyright owners understand media consumption patterns of how, where and when copyrighted material is being used.

[caption id="" align="aligncenter" width="643"] (Source: MarkMonitor GDPI data)


The number of instances of piracy infringement across cable, commercial broadcast and premium types of content pick up in the evening around the same time the original content airs on the TV. Pirates turn to file sharing sites looking to get the latest episode of their favorite TV show right after it aired rather than waiting. TV networks can use this information to plan their post-air distribution strategies. For example, by releasing content to on-demand streaming services like Hulu and Netflix they can redirect some viewers from piracy sites to legitimate content, providing them with a better experience while increasing their revenues.

Some popular cable channels experienced a decline in live viewership and subsequently ad revenues generated by it. Although cable shows appear to be the least popular out of the three categories, the popularity of cable content among pirates suggests that there is still demand among viewers. The viewership of these shows hits millions on UGC (user generated content) sites and other on-demand streaming platforms. These numbers are usually higher than those during live air.

By making sure that licensed content is available on these official channels cable channels can re-capture lost viewers and create additional revenue streams.

 

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More