Last week YouTube revealed that their users are now watching a billion hours of YouTube content every day. This is compared to 116 million hours’ worth of video content watched on Netflix and 100 million hours watched on Facebook daily.
With 400 hours of video content uploaded every minute and a rapidly growing viewership, YouTube is becoming increasingly challenging to monitor for unauthorized video content. Pirates take advantage of this popular platform by uploading illegal copies of popular shows, music videos, etc. – monetizing on illegal content at the expense of the rights holders. YouTube has done a lot to prevent and address piracy on its site with Content ID – a fingerprinting system that content owners can use to quickly identify, manage and protect their copyrighted content on the platform. However, pirates employ increasingly sophisticated tactics to avoid detection and enforcement.
There are number of best practices every content owner should employ to ensure their content on YouTube is protected:
- Manage your content through Content ID. YouTube Content ID should always be a starting point. All videos uploaded to YouTube are scanned against copies submitted by copyrights owners through Content ID. Once a match is found copyright owners decide what happens to the content of the video, with options ranging from monetizing to blocking the video.
- Get shadow coverage for YouTube. While Content ID allows for the identification of newly uploaded content, it’s not always able to identify videos that are already on YouTube or those that were tampered with. Additionally, certain YouTube channel types are exempt from Content ID coverage. Content owners must run a shadow search – such as we provide with our MarkMonitor Content Identification Services – to collect additional infringements that would otherwise be missed by the YouTube Content ID system.
- Stay ahead of new piracy trends. Pirates are increasingly turning to innovative methods that avoid detection. Content is uploaded with manipulated video and audio (e.g. mirrored, tiled, framed or cropped video with pitch or speed adjusted audio.) These techniques are quite effective at evading detection by YouTube’s Content ID system. Rights holders need to look for services that offer additional countermeasures – like our video pre-processing and fingerprinting technology. These can correctly detect and verify video content that has been deliberately manipulated or otherwise defaced in an attempt to evade detection.
To learn more about MarkMonitor technologies and best practices in protecting your video content on YouTube contact to our Anti-Piracy experts here.