Portfolio Marketing Manager
Just how tough is it to enforce online brand protection?
For any business or brand operating online, it is imperative that they know the importance of protecting themselves in this fast-moving digital realm. If a fraudster successfully fools shoppers into buying fake goods through hoax social media accounts or phishing emails, the impact it can have on both your brand’s reputation and its finances can be significant. It’s one thing knowing all of this, but it is quite another to properly enforce online brand protection. A TechValidate survey carried out by ourselves late last year found that 96% of all brands surveyed cited effective enforcement as a critical challenge in protecting... Read More
Tags: TechValidate
Portfolio Marketing Director
Are defensive gTLD registrations worth it?
New generic top-level domains (gTLDs) have been on the radar of C-level teams for a number of years now, and they are still just as hotly debated as they were when they were first introduced. With 1,200 gTLDs already delegated and more to come, they will continue to be a primary focus for brands looking to maintain a strong online presence. There is one particularly interesting trend in this field that stands out: the number of brands registering gTLDs not for creative reasons, but for defensive ones. There are those cases where defensive registrations may make sense. A famous case in... Read More
Tags: gTLD, .sucks
Senior Writer
EXCLUSIVE INVESTIGATOR INTERVIEW:
Clearing the Path to Enforcement
MarkMonitor’s own investigative research specialist, Joshua Hopping, dives into a new generation of brand protection that equips firms with intelligence powerful enough to rip entire networks of cybercrime “out by their roots”. Hopping leverages an advanced form of “High-Value Targeting” (HVT), which zeroes in and takes down the most egregious infringers in bulk. While the methods he uses are newer to the brand protection industry — they are the “bread and butter” of this 13-year MarkMonitor veteran’s work. And it’s a critical component to taking action against a variety of cyber-criminals — from those peddling imposter baby formula to the fraudsters... Read More
Portfolio Marketing Manager
Why brands must protect themselves in real-time
Online counterfeiting is becoming increasingly problematic for businesses. There are more channels than ever before by which fraudsters can target consumers with fake goods. These channels range from online marketplaces to social media platforms, making it extremely difficult for the genuine brands to protect themselves effectively. This problem is highlighted in a recent MarkMonitor barometer report, which found that almost one-quarter of all consumers have at some point unknowingly purchased counterfeit goods online. This fact is contributing towards the increase in the value of the global counterfeit market, which by 2022 is expected to reach US$2.3 trillion. This influx of fraudulent... Read More
Domain Services Manager
Selling High Profile Domains
Is it easy to sell a high value premium domain? The simple answer is ‘yes.’ Is it easy to sell a high value premium domain for its maximum value? This question is much more complicated, and the majority of the time the answer is ‘no.’ When selling a high value premium domain, there are two distinct market segments, and the price discrepancy between the two can be significant. The first is the wholesale market, comprising members of the domain investor community. These buyers are only willing to pay a fraction of what an end user might be willing to pay, because... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More