Global Head of Marketing, MarkMonitor
Why Brand Protection Must be a Boardroom Topic
Who should ultimately be responsible for managing and maintaining online brand protection? If you asked this question to 100 senior business individuals, it’s likely they would point their fingers towards brand communication teams, marketing departments and those within legal and IT. These would be perfectly reasonable answers, as they are the departments most directly involved in promoting brand communications and developing a strong online reputation. However, these answers would only be half-correct. While these departments all have some responsibility to bear, it is also important that members of the board are fully invested in all online brand protection efforts.    As... Read More
Portfolio Marketing Manager
Does your Business Structure Stack up to Organized Cybercrime?
There was a time when the biggest perceived threat to corporations online was the lone, basement-dweller whose mission to unleash makeshift mayhem left unsuspecting networks vulnerable to attack. Names like Albert Gonzalez, who notoriously extracted millions of credit and debit card numbers from TJX Companies, might come to mind. Cybercrime, however, has evolved to unprecedented levels of complexity that looked more like business structures than singular bad actors. Today, crime rings often include organizational charts, international reach, C-level executives and even human resources departments. Crimeware-as-a-service (Caas) tools like these make recruiting easier than ever for ring leaders. In fact, some even... Read More
Portfolio Marketing Manager
Brand Protection: More than a Luxury for Luxury Names
It's estimated that the total value of fakes sold worldwide each year numbers as high as $1.8 trillion, with watches, bags, clothing, jewelry and perfume making up the bulk of goods seized at borders. Welcome to the life of countless luxury brands, now an appealing target for online counterfeiters who lure consumers to rogue sites under the guise of their prestigious names. International fashion leader Valentino SpA discovered this firsthand when unauthorized website and marketplace sales, along with misrepresentation on social media, began plaguing the business. It soon became obvious that the problem was too large for an in-house legal team... Read More
Tags: luxury
Portfolio Marketing Director
Technology Makes Better Brand Protection Possible
In my previous blog post, I wrote about the importance of taking a consumer-centric approach to brand protection. In order to accomplish this, technology must be at the forefront, and MarkMonitor is once again the industry front-runner in building a cutting-edge platform to accomplish this. MarkMonitor has invested in developing new technology and best practices to protect well-intentioned consumers from falling victim to online counterfeit goods and brand abuse. If we want to protect these well-intentioned consumers, we need advanced technology that prevents brand abuse across these most visible pages. MarkMonitor employs its own purpose-built harvesting technology to successfully replicate a... Read More
Portfolio Marketing Director
How Do You Protect Consumers from Online Brand Abuse?
There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices. To prevent revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods. Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors. MarkMonitor takes a unique, consumer-centric approach... Read More
Tags: Brand Abuse


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More