Domain Services Manager
A ccTLD Paradigm Shift (Part II): The Evolution Continues
It used to be that ccTLD domains were only used to target the ccTLD’s country and — if transactions were possible — the local currency would be supported. Language is not necessarily a determining factor for ccTLDs as the idea in creating ccTLDs is that they are for a country or region. A best practice is to get a good SEO expert onboard if the intent is to target global users with ccTLDs like in the examples below, because search engines give ccTLDs geo-specific indicators to help with providing relevant results to users. Secondary Meanings, Second Level Domains and Liberalization One... Read More
Global Head of Marketing, MarkMonitor
Meet the faces of online protection at MarkMonitor Symposium, Summit
Special events are in full swing for online protection across industries.   With a full catalogue of speakers and guests set to attend our annual New York Summit in just a few days, MarkMonitor has also lined up a day full of insights, expert keynotes, industry networking and interactive panels for the upcoming Spring Symposium in London.   Taking place on May 2, 2018, the event will cover the changing landscape of brand protection and how brands can continue to fight back against potential online threats. Moreover, with the imminent enforcement of the General Data Protection Regulation (GDPR) on May 25,... Read More
Domain Services Manager
A ccTLD Paradigm Shift (Part I): Expansion and Registry Rebranding
The growth rate of country-code Top Level Domains (ccTLDs) indicates that they are here to stay. In 2017, ccTLD expansion totaled 3.9 percent, with uses continuing to evolve since the launch of new gTLDs in 2013. You might wonder how this can be, since a ccTLD is a two-character TLD used by a country or independent territory; whereas new gTLDs are generally country-neutral and can be considered generic and descriptive of communities, brands, etc. Following the ICANN 2012 application round of new generic TLDs, 1,230 TLDs were added to the internet and have had an equivocal impact on the domain name... Read More
Global Head of Marketing, MarkMonitor
Do businesses get the online protection they need? Half say no.
Earlier this month, two major sport and shoe brands put their foot down on illicit counterfeit activity. A joint claim accused 53 different ecommerce sellers of various counts of trademark infringement, counterfeiting and unfair competition. In the claim, both companies said they suffered “daily and sustained violations of their trademark rights at the hands of counterfeiters and infringers”, with money being diverted away from genuine brands and into the hands of counterfeiters. Companies report needing more support for online protection We all know that cybercrime has very real and damaging impacts. But did you know that many brands also struggle to... Read More
Portfolio Marketing Director
Discover the power of SSL certificates in our recent webinar
All businesses with an online presence have a responsibility to customers and clients to keep their information safe. There are many ways of doing this, and while each method may differ, all are designed to provide the assurance necessary in today’s tumultuous digital environment. One of the most popular and simple ways of doing this is through SSL certificates, which can encrypt web traffic and provide users with visual evidence that your brand’s website is safe to visit and browse. This can work in two different ways: by displaying a padlock icon next to the website URL, and by enabling the... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More