Portfolio Marketing Director
World Cup: A chance to be a brand champion
World Cup fans beware: Counterfeit products are on the market. FIFA runs a global licensing program allowing licensees to produce Official Licensed Products for the FIFA World Cup™ and legitimately promote merchandise. However, as we all know, where there’s a business opportunity – counterfeiters lie in waiting to take advantage. Consequently, it’s important that fans be very careful when purchasing these items, whether a football, hat, jersey, t-shirt, toy, keychain, World Cup trophy or really any other products. Tickets, too, are a hot commodity for counterfeiters. In fact, just recently, more than 3,500 counterfeit 2018 World Cup tickets were sold to... Read More
Vice President, Global Policy & Industry Development
Will WHOIS ever be the same, post-GDPR?
With the General Data Protection Regulation (GDPR) now in force, brand protection experts are having to familiarize themselves with the challenges this introduces relating to online brand protection. One of the most significant of these is the fate of WHOIS, the domain name lookup service. WHOIS was a vital tool for consumer and brand protection efforts, but since the GDPR was enforced on May 25, important registrant data has become unavailable to the public. WHOIS in its previous form was not GDPR compliant, as it displayed personally identifiable data including names, email and home addresses and more. In late May, the... Read More
Portfolio Marketing Manager
The New Face of Piracy — Everyone
The next generation of pirated content is proving hard to resist for a broad base of users. Offering unlimited access to shows, movies, music and games, packages now arrive with a slick interface that replicates, or in some instances, are easier to use then your legitimate streaming service. These over the air streams, add-ons, social media and live streaming posts have changed the face of pirating. No longer is it the more tech-savvy users, scouring illicit torrent sites looking for the latest leak, but now people who would never think of pirating a show via torrent, or don’t have a clue... Read More
Vice President, Global Policy & Industry Development
Will the introduction of GDPR make brand protection more challenging?
We like to assume that the companies we interact with and purchase from are morally sentient enough to respect privacy principles, but unfortunately, this is not always the case. This is why European authorities have introduced the General Data Protection Regulation (GDPR), which aims to provide extra protection for EU citizens while also ensuring companies are handling customer data responsibly. However, despite the EU’s good intentions, GDPR is set to actually make protection of customers more difficult – mostly because of the negative impact it will have on WHOIS, the domain name lookup service that is integral to online abuse efforts.... Read More
Portfolio Marketing Manager
The dangers of cashing in on cryptocurrency
Despite sounding as though it’s been lifted directly from a science fiction novel, cryptocurrency is entirely real. The term is used to describe a range of digital currencies that can be used to purchase goods and services over the internet, and has recently found mainstream popularity through the rise of bitcoin – undoubtedly the most well-known of cryptocurrencies. Bitcoin quickly became a phenomenon when its value started to skyrocket a few years back, and people realised they could make serious money from investing in it. From January 2017 to December the same year, the price of bitcoin rose over 2000%, from... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More