Portfolio Marketing Manager
Waiting to secure your new products online? Infringers aren't.
We researched the time it takes from product release date to first online counterfeit, and the results are in: There’s no time to waste. New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a typical measure of “Time-to-Counterfeit” is, well, zero. Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe. Research delved deeper into a particular brand (whose name... Read More
Portfolio Marketing Manager
So your brand protection plan is working. Does your manager know?
A new approach to brand protection requires a new approach to telling your success story. MarkMonitor clients accomplish this using a number of tools, readily accessible on our streamlined user platform. With easy-to-read visuals and charts highlighting milestones over time, you can be sure that your stakeholders understand the results of a consumer-focused brand protection program. As a quick refresher, here’s what makes consumer-centric brand protection effective (you can also read more here): Rather tackling total enforcements, take down listings that your loyal shoppers see. This saves time and resources. By leveraging localized search technology, proxy servers around the world deliver... Read More
Vice President, Global Policy & Industry Development
Preserving Whois and GDPR Readiness
Nearly four weeks have passed since my last blog post that analyzed ICANN’s three proposed GDPR compliant WHOIS models.  Since then MarkMonitor’s domain policy team and our WHOIS data group have been working hard to advocate for the continued preservation of WHOIS registration data as well as to prepare its own database for compliance with the European regulation. These efforts will continue at their current fervor until the EU’s May 25th enforcement deadline approaches and likely, beyond. After participating in several ICANN cross-community multi-stakeholder group calls and face-to-face meetings to discuss the relative merits and shortcomings of the proposed models, on... Read More
Tags: gdpr, icann, whois
Contributing Writer
How The Financial Industry and Its Customers Benefit from MarkMonitor’s Extensive Fraud and Brand Protection Services
MarkMonitor's Senior Vice President Charlie Abrahams interviews with blogger Aaron Lay about solutions for online counterfeiting, fraud, piracy, and other threats. This article originally appeared here at badcredit.org. In a Nutshell: When major financial institutions are the targets of cyber attacks, not only are their customers’ wallets affected, but their brand’s reputation takes a hit as well. The monetary and character damage affects the bank’s ability to do business with its customers in good faith, which often leads to a decline in consumer confidence. And banks certainly aren’t alone. Virtually every business sector is a potential target for attacks, which has led... Read More
Global Relationship Manager
Protecting Your Domain Assets
The domain industry is a fast paced, fluid environment that is constantly evolving. Security breaches, social engineering attacks and phishing schemes continue to be on the rise and are becoming more sophisticated. Brand holders need to ensure they are taking all necessary precautions to protect one of their most valuable assets—their domains. One of the first steps brand holders should take is to make sure their registrar of choice employs a hardened portal that constantly checks for security and code vulnerabilities. The registrar must have a proven track record of being able to stay on top of new exploits, researching and... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More