Portfolio Marketing Director
Financial Businesses: Leverage a Multi-Channel Approach to Online Protection
$3.7 trillion. That’s the amount of revenue the financial sector loses to fraud every year. Most organizations lose five percent of their revenue to bad actors, annually. It’s tempting to focus solely on the numbers, but the problem of fraud is much bigger than that of the financial industry. When fraudsters set their sights on your brand, they’re doing more harm than simply siphoning from your bottom line. They’re tarnishing your reputation, which is akin to trampling on customer trust – the basis of a monetary relationship. To actively and effectively protect your company, you’ll need a combination of readiness, reconnaissance... Read More
Vice President, Global Policy & Industry Development
ICANN60 Recap: A Focus On GDPR, Rights Protection and Compliance
More than 1,900 domain industry experts from around the world attended the ICANN60 Annual General Meeting held in Abu Dhabi, UAE between October 28 and November 4.  Participants addressed topics ranging from human rights to DNS infrastructure, and everything in between. During the seven-day event the MarkMonitor team worked to deepen our partnerships with registries, law enforcement and other industry partners and advocate on behalf of clients for policies that cultivate consumer trust and safety online. We also participated in Internet policy and domain name system regulation discussions. Here are some of the highlights: European General Data Protection Regulations (GDPR) Among... Read More
Tags: icann, GDPR
Portfolio Marketing Director
Give the best gift of all — a shopping experience free of fakes
Keep cybercriminals from celebrating at your expense this season. Given the exponential shift toward ecommerce spending, chances are your consumer will be clicking away at endless Black Friday and Cyber Monday sales. While these holidays are no match (yet) for their Chinese counterpart, Singles’ Day (garnering a massive $25.4 billion this year), they nevertheless prove a force to be reckoned with. Here’s what Thanksgiving shopping looked like in 2016: $1.9+ billion spent on Thanksgiving day alone, an 11.5 percent year-over-year increase $3.3+ billion on Black Friday, a 21.6 percent year-over-year increase $3.4+ billion on Cyber Monday, a 12.1 percent year-over-year increase... Read More
Senior Program Manager
Study: Holiday-themed New gTLDs Ignored by Brands and Speculators
In my mind, if there was anything that the new gTLDs seemed to hold great promise for, it was the fun and unique marketing opportunities some of the more specific extensions offered.  There are several “holiday” themed TLDs that seem obvious candidates for creative marketers to employ. However, while it is true that we are seeing some adoption of the new gTLDs by banks and celebrities, and by company specific .Brands, the holiday-themed TLDs are being largely ignored.  The billboards I envisioned emblazoned with the call to action to “Visit somebigbrand.blackfriday” or holiday promotions being advertised in television commercials for “popularstore.christmas”... Read More
Global Head of Marketing, MarkMonitor
Why Brand Protection Must be a Boardroom Topic
Who should ultimately be responsible for managing and maintaining online brand protection? If you asked this question to 100 senior business individuals, it’s likely they would point their fingers towards brand communication teams, marketing departments and those within legal and IT. These would be perfectly reasonable answers, as they are the departments most directly involved in promoting brand communications and developing a strong online reputation. However, these answers would only be half-correct. While these departments all have some responsibility to bear, it is also important that members of the board are fully invested in all online brand protection efforts.    As... Read More


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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More