Innovative branding. A broader online presence.
These are just some of the possibilities you can explore with generic top-level domains, or gTLDs. These types of domains, which fall to the right of the dot where a ".com" would traditionally sit, are defined as any TLD that does not represent a country or a territory. They are up-and-coming, ever expanding, and they represent both a marketing opportunity and a new space to explore in brand protection.
Strategy critical in a new gTLD era
With news of subsequent application rounds in the near future, now is the time to ensure you have a strategic plan and adequate protections in place, enabling you to confidently and proactively protect valuable brands and trademarks as the landscape continues to evolve.
MarkMonitor provides the expertise a corporation needs in this uncertain and ever-changing environment, delivering a comprehensive suite of solutions and services designed to reduce complexity and bring clarity to any situation that presents itself, from new gTLD registration decisions to becoming a dot Brand applicant or registry operator.
Read more: Managing Your Brand in a New gTLD World
What are .Brands?