Press Releases

MarkMonitor Acquires DtecNet

Acquisition Extends Anti-Piracy Capabilities for Digital Content

SAN FRANCISCO, October 18, 2010 – MarkMonitor®, the global leader in enterprise brand protection announced today that it has acquired DtecNet®, a market leading global anti-piracy company. With the addition of DtecNet technology, MarkMonitor expands its Brand Protection platform, adding greater breadth in targeting both the distribution points and promotional vehicles for pirated digital content.

DtecNet founder and CEO Thomas Sehested will join MarkMonitor as a senior vice president. DtecNet's European operations will expand the combined company's global coverage, with a development team in Denmark and an operations center in Vilnius, Lithuania.

"Piracy of digital content on the Internet is a severe and growing problem," said Irfan Salim, CEO of MarkMonitor. "The acquisition of DtecNet expands the MarkMonitor brand protection arsenal, adding the industry's most comprehensive anti-piracy technology and expertise, providing a proactive approach to fighting the global problem of online piracy."

Global piracy affects a wide range of digital content, including movies, music, games, software and e-books. The worldwide economic impact of online piracy and counterfeiting is estimated at $200 billion annually, focusing C-level attention on the need for brand protection strategies specifically crafted for the Internet.

DtecNet was honored recently in Denmark by the daily finance publication Borsen with a 'Gazelle' award that recognizes the company's sustained growth. With the most comprehensive solution in the industry for monitoring, detecting, and responding to piracy on the Internet, DtecNet brings expertise in pinpointing and monitoring illegal download activity on P2P networks, blogs, video streaming sites and Usenet services.

"This acquisition is a natural extension to the partnership that MarkMonitor and DtecNet have enjoyed," noted Sehested. "As one company, we will be able to offer more diverse and highly valued services to our joint customers, helping them eliminate piracy at the source while increasing their revenue and protecting their trusted brands."


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About MarkMonitor

MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.

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Contact:

Te Smith, MarkMonitor
(831)-818-1267 (mobile)
te.smith@markmonitor.com

Ashley Dolezal,
Edelman for MarkMonitor
650-762-2883 (office)
650-722-2968 (mobile)
ashley.dolezal@edelman.com

MarkMonitor® is a registered trademark of MarkMonitor Inc. All other trademarks included herein are the property of their respective owners.

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