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In the digital world, a strong reputation and customer trust are critical to drive revenue, market share and customer growth.
Learn how today’s leading executives approach the protection of their brand online in our Executive Insight series, a part of the Argyle Executive Forum Argyle Conversations. Each interview highlights a leading executive’s viewpoint and approach to protecting their brand online and provides new ideas and innovative solutions that can be incorporated into any organization’s online brand protection strategy.
A Conversation with Irfan Salim
In this conversation between Irfan Salim, former President and CEO of MarkMonitor, and Jason Redlus, managing Member of Argyle Executive Forum, they discuss protecting brands online and how companies can enact a proactive strategy to preserve their brand, reputation and revenue.
David I. Mossé, SVP, General Counsel and Corporate Secretary, Dick’s Sporting Goods, Inc.
David I. Mossé, SVP, General Counsel and Corporate Secretary at Dick’s Sporting Goods, Inc. discusses the challenges and opportunities of operating an in-house legal department, provides best practices for transitioning from one industry to another and details the eCommerce issues facing today’s retailers.
Seth Lasser, VP Brand Marketing, 1-800-Flowers.com
In the interview, Seth Lasser, VP of Brand Marketing at 1-800-Flowers, and Te Smith, VP Communications at MarkMonitor, discuss the importance of targeted messaging and clarifying a brand’s position as a way to cut through the noise and effectively reach consumers.
Patrick McLean, Executive Director, Verizon Interactive
In order to compete and provide the service that customers have grown to expect, companies need to make sure they offer a best in market online experience. Patrick McLean, Executive Director at Verizon Interactive, details the process, challenges and success he faced in turning Verizon into a digitally savvy company.
Louise Pentland, CLO, Nokia Corporation
In a conversation with Fred Felman, CMO at MarkMonitor, Louise Pentland, CLO at Nokia Corporation, discusses the role of intellectual property and compliance at Nokia as well as the company’s greater brand protection strategy.