How smart retailers protect online revenues and customer loyalty
As e-commerce continues to rise, so too does online brand abuse, perpetrated by fraudsters who exploit powerful retail brands to lure consumers and siphon profits.
“33% of paid search ads relating to four major retail brands misused the brand name in the title, link or text of ad.”
—MarkMonitor Brandjacking Index®
Brand abuse in mobile apps or paid search, cybersquatting and false association are some of the tactics fraudsters use to divert valuable traffic away from legitimate retail brands. Other cybercriminals leverage trusted brands to launch phishing attacks and gift card scams, while counterfeiters use marketplaces and copycat websites to sell fake goods.
As a result, legitimate retail brands suffer significant revenue losses, lower marketing ROI, erosion in brand equity and waning customer loyalty and trust.