No one wants consumers traveling in automobiles and aircraft whose safety is compromised by substandard parts. But according to the Motor & Equipment Manufacturers Association, the global automotive industry loses $12 billion annually to counterfeiting. Trafficking in counterfeit and grey market parts on B2B and consumer marketplaces and rogue e-commerce sites undermines both the margins and the integrity of legitimate distribution channels.
“MarkMonitor…had a very strategic, holistic solution and we saw immediate ROI.”
—Janet Gager, Litigation Specialist, Snap-on
Brand owners suffer from sagging demand, damaged channel relationships, and higher customer service and warranty costs — not to mention the staggering product liabilities involved when brakes, engine parts or other components fail.
A major industrial goods manufacturer protects their reputation and revenues by using MarkMonitor Brand Protection™ and MarkMonitor Domain Management™ solutions to help shut down the online sale of counterfeit goods and thwarting the brand abuse tactics used to divert traffic from authorized distribution channels.
Ongoing detection and consistent enforcement results in steadily decreasing counterfeit sales and brand abuse.
How MarkMonitor Protects Manufacturers Brands Online
Quickly identify and clamp down on sites selling counterfeit auto parts, aircraft components and other industrial goods
Preserve brand equity and revenues by shutting down traffic interception tactics, and reclaiming Web traffic intended for legitimate sellers
Reduce false warranty claims and customer service costs — while bolstering customer trust — by helping to remove counterfeit goods from online marketplaces
Maintain healthy margins and strong relationships by effectively managing channels and acting against unauthorized sellers
Help bring down volume offenders by identifying multi-channel operators and amassing evidence to enable investigations into supply sources
Keep multiple brands strong online through consolidated domain portfolio management
$1.2 million in counterfeit and unauthorized products removed from a single auction site in just six months
A four-fold decrease in the number of illicit marketplace listings, restoring legitimate revenue flow
60% of squatted sites shut down in less than four weeks, enabling previously diverted Web traffic to more easily find authorized resellers
95% reduction in unauthorized use of copyrighted images and text