Automotive & Industrial Manufacturing Industries

Counterfeit spare parts can have fatal consequences — while also damaging reputations and revenues

No one wants consumers traveling in automobiles and aircraft whose safety is compromised by substandard parts. But according to the Motor & Equipment Manufacturers Association, the global automotive industry loses $12 billion annually to counterfeiting. Trafficking in counterfeit and grey market parts on B2B and consumer marketplaces and rogue e-commerce sites undermines both the margins and the integrity of legitimate distribution channels.

Brand owners suffer from sagging demand, damaged channel relationships, and higher customer service and warranty costs — not to mention the staggering product liabilities involved when brakes, engine parts or other components fail.

MarkMonitor at Work


A major industrial goods manufacturer protects their reputation and revenues by using MarkMonitor Brand Protection™ and MarkMonitor Domain Management™ solutions to help shut down the online sale of counterfeit goods and thwarting the brand abuse tactics used to divert traffic from authorized distribution channels.

Industry-Automotive-chart

Ongoing detection and consistent enforcement results in steadily decreasing
counterfeit sales and brand abuse.

How MarkMonitor Protects Manufacturers Brands Online

  • Quickly identify and clamp down on sites selling counterfeit auto parts, aircraft components and other industrial goods
  • Preserve brand equity and revenues by shutting down traffic interception tactics, and reclaiming Web traffic intended for legitimate sellers
  • Reduce false warranty claims and customer service costs — while bolstering customer trust — by helping to remove counterfeit goods from online marketplaces
  • Maintain healthy margins and strong relationships by effectively managing channels and acting against unauthorized sellers
  • Help bring down volume offenders by identifying multi-channel operators and amassing evidence to enable investigations into supply sources
  • Keep multiple brands strong online through consolidated domain portfolio management

Results

  • $1.2 million in counterfeit and unauthorized products removed from a single auction site in just six months
  • A four-fold decrease in the number of illicit marketplace listings, restoring legitimate revenue flow
  • 60% of squatted sites shut down in less than four weeks, enabling previously diverted Web traffic to more easily find authorized resellers
  • 95% reduction in unauthorized use of copyrighted images and text
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