Automotive & Industrial Manufacturing Industries

Counterfeit spare parts can have fatal consequences — while also damaging reputations and revenues

No one wants consumers traveling in automobiles and aircraft whose safety is compromised by substandard parts. But according to the Motor & Equipment Manufacturers Association, the global automotive industry loses $12 billion annually to counterfeiting. Trafficking in counterfeit and grey market parts on B2B and consumer marketplaces and rogue e-commerce sites undermines both the margins and the integrity of legitimate distribution channels.

“MarkMonitor…had a very strategic, holistic solution and we saw immediate ROI.”

—Janet Gager, Litigation Specialist, Snap-on

Brand owners suffer from sagging demand, damaged channel relationships, and higher customer service and warranty costs — not to mention the staggering product liabilities involved when brakes, engine parts or other components fail.

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Study finds one in six online bargain hunters duped by sites selling counterfeits.

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