Entertainment & Media Industry


Protection from piracy and other exploits against brands, identities and revenues

In 2007, the U.S. entertainment software industry lost more than $3 billion to global piracy, according to the Entertainment Software Association. The next year, the IFPI found that 95% of all music downloads were illegal. With pirated copies of digital entertainment goods—movies, TV programming, music, games and e-books—flooding the Internet daily, the lost revenues keep mounting. Consumers, having downloaded the content or purchased DVDs or CDs online, are too often left with substandard bootleg recordings—eroding their trust in the industry.

Game producers face additional challenges, as scammers and criminals launch phishing and malware attacks, stealing user IDs and passwords to impersonate customers and exploit their friends. Meanwhile, brand abusers illegally host copyrighted games on private servers. And nearly all of these industries suffer lost revenues and damaged licensee relationships when cybercriminals sell counterfeit t-shirts, caps, and other items based on popular sports brands, movies, and other properties.

To stop the diversion of lost revenues, re-establish confidence and bring order to an industry which is undergoing dramatic change as it moves online, entertainment and media companies can put the counterfeiters and pirates on notice—and bring their exploits to a halt. How MarkMonitor® can help.

MarkMonitor at Work


A global entertainment software organization combats piracy and counterfeiting—while more effectively managing hundreds of online properties—by using Domain Management, MarkMonitor AntiPiracy™ and MarkMonitor Brand Protection™ solutions.

Consistent Enforcement Works

How MarkMonitor Protects Content, Consumers and Revenues

  • Shuts down the distribution of pirated goods—ending diversion of revenue. Stops pirated digital entertainment and unlicensed merchandise sales by detecting and responding to copyright infringement on P2P networks, user generated content sites, exchanges, auction sites and other websites
  • Protects consumers from inferior quality and bolsters customer trust, by warning them of illicit sites
  • Quickly detects and quashes phishing and malware attacks to protect revenues, confidential consumer information
  • Shuts down illicit servers which host copyrighted material and charge for access—collecting revenues that should be yours
  • Maintains firm control of versions, titles, releases and online venues through centralized domain management

Results

  • $11 million in pirated and counterfeit product removed from online venues—restoring legitimate revenue flow
  • Near-100% copyright compliance on eBay, with better than 90% compliance on most sites, enabling unprecedented control over online delivery channels
  • 65% decrease in squatted/abusive sites, and the web traffic they divert, resulting in higher revenues and reduced customer confusion
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