Online Services Industry

For companies highly dependent on customer trust, phishing and fraud pose dangerous threats

Along with the business innovation, low-cost distribution and instantaneous communication opportunities brought about by the Internet…comes an array of significant challenges for the same companies that have helped fuel its growth.

“Our deep commitment to the safety of our users requires a strong proactive security strategy, best-of-breed technology and active engagement with industry leaders.”

—Ryan McGeehan, Facebook

Internet companies have successfully created massive communities around their online portals, marketplaces and social networking sites—but nearly every aspect of their business depends on customer trust. Unfortunately, this trust is regularly exploited by fraudsters, through phishing and malware attacks designed to steal identities and divert traffic to illicit or competing sites.

Adding insult to injury, the fraudsters involved are exploiting carefully built brands—using spam, squatted domain names and other brand abuses—to lure consumers away. The result? Sagging traffic, billions in stolen revenues, and fearful consumers—many plagued by identity theft.

Internet companies can reclaim their brands and the trust of users by taking decisive, proactive and holistic action. MarkMonitor® can help.

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