More than ever, brands drive business—making them one of the most valuables assets to an organization. With brand assets spread across both the online and offline worlds, protecting them is more challenging than ever.
In the complex and rapidly growing digital world, brand abuse has greater impact—and the tactics employed by infringers change as quickly as the environment itself. The abuses come from organized and sophisticated bad actors with global reach; as a result, brand protection strategies must continually evolve if they are to keep brands safe.
The MarkMonitor IP Protection solution provides powerful insights and combats intellectual property abuse effectively.
Some threats are common to certain industry categories. Consumer goods manufacturers face counterfeiting challenges, digital goods producers face piracy and all organizations face IP and trademark infringement issues. Rapid-growth, global enterprises tend to have more domain management issues and fewer internal resources available to cope with them. Despite these similarities, each brand is unique and will require an online brand protection strategy that can adapt to your needs.
Founded by IP lawyers who saw the growing need for protecting intellectual property rights online, MarkMonitor was the first global brand protection provider and remains the industry leader. Gained from years of experience, MarkMonitor has developed powerful insights into the nature of brand abuse and unrivalled methodologies to combat abuse most effectively. MarkMonitor protects the world’s leading brands, including more than half the Fortune 100. Legal and IP teams depend on MarkMonitor to help:
Finding the right balance in enforcement makes IP protection cost-effective by prioritizing intelligently and enforcing selectively. Almost every legal team will benefit from outside expertise from third-party resources. This enables internal legal teams to leverage proven strategies, best practices, and mature tools complete with case management and evidence archival capabilities.