New gTLD Resource Center
Brand Protection ROI
Smart strategies, measurable results
With marketing investments, revenues and brand reputations at stake, companies can no longer rely on ad hoc point solutions or a passive “it’s-just-the-cost-of-doing-business” approach to online brand abuse. Forward-thinking corporations are recognizing the intrinsic value of protecting their brands online, and are taking advantage of advanced technologies that can tackle the problem strategically and deliver immediate and compelling ROI.
Measurable Results that Deliver to the Bottom Line
MarkMonitor® works with clients across a range of industry sectors to develop robust online brand protection strategies that deliver significant and measurable ROI.
A consumer electronics manufacturer enjoyed estimated returns of $9.8 million by removing over 35,000 counterfeit listings on the Internet. How we did it:45,000listings detected63% enforcement success rate35,000listings removed5,000+ infringers$9.8M in revenues saved
A leading footwear company recovered a projected $8.3 million by eliminating roughly 615,000 online listings peddling fake goods. How we did it:684,000listings detected92% enforcement success rate615,000listings removed51,000 infringers$8.3M in revenues saved
By halting over 15,000 counterfeit goods sellers on the web, a personal care manufacturer reclaims $9.3 million. How we did it:6,600infringing domains identified and removed15,000sellers identified$9.3M in revenues saved
A leading software manufacturer restored more than $16 million by stopping more than 16,000 unique sellers of counterfeit versions of its software online. How we did it:199,000listings removed89% enforcement success rate16,000 infringers$16.3M in revenues saved
A well-known apparel company recaptured roughly $6.5 million by terminating more than 73,000 counterfeit listings on the web. How we did it:95,000listings detected77% enforcement success rate73,000listings removed6,000 infringers$6.4M in revenues saved
ROI at a Glance
MarkMonitor clients across key industry sectors saw measurable results in direct cost savings and recaptured revenue, as well as significant reductions in stolen web traffic, online fraud and unauthorized channels.
$11 million in pirated and counterfeit goods removed from online venues—restoring legitimate revenue flow. More
$125 million in unauthorized products removed from 20 B2B and B2C exchanges through aggressive enforcement. More
$40 million in cost savings from successful phish and malware shutdowns and fraudcast consumer warnings. More
Hardware & Software and Technology
$500,000+ in annual counterfeit trade halted on B2B exchange sites, dramatically improving control of the supply chain. More
Automotive & Industrial
$1.2 million in counterfeit and unauthorized products removed from a single auction site in just six months. More
Travel & Hospitality
$23.5 million in revenue increases by correcting compliance problems on 425 affiliate and franchisee sites. More
$14.8 billion in direct losses, time and effort attributed to online brand abuse. More
All data was sourced from the MarkMonitor ROI dashboard and is based on a 12 month period. Dollar amounts and traffic are based on conservative assumptions.