Domain management is the first line of defense
Successful companies rely on a global web presence to build and strengthen their brands. Registering domains is the first step to promoting your brand to a worldwide audience, and domain management is the first line of defense to prevent brand abuse.
However, managing a global domain portfolio is a complex process. Inadequate domain coverage and misunderstandings of regulations can lead to missed opportunities as well as unplanned and costly acquisitions.
Effective brand owners are more focused than ever on rationalizing and optimizing their domain portfolios. To do so, they employ strategies for generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs) that address the entire domain management lifecycle.
Without visibility into portfolio metrics, domain portfolios can become bloated, misaligned and underutilized. With clear domain portfolio strategies in place, companies can make smart domain registration decisions to ensure proper coverage, maximize portfolio values and keep budgets in check.
Attacks against domain names and domain registration accounts are profoundly disruptive—damaging not only to company reputation and customer trust but also to the organization’s bottom line. Your domain portfolio should be viewed as a valuable corporate asset requiring round-the-clock protection.
Fortunately, best-in-class technology enables you to effectively monitor and safeguard this asset. Advanced security measures such as registry locking, two-factor authentication, and IP restrictions can help reduce security vulnerabilities and minimize the likelihood of successful attacks.
The complexity of managing a large global domain portfolio requires more than a vendor. You need a true partner offering a rich solution set, advanced security features, and deep industry expertise to preserve your marketing investments, revenues and customer trust.