{"id":22581,"date":"2024-05-16T15:29:47","date_gmt":"2024-05-16T15:29:47","guid":{"rendered":"https:\/\/www.markmonitor.com\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e8%b7%a8%e8%b6%8a%e5%9c%86%e7%82%b9%ef%bc%9a%e5%85%a8%e7%90%83%e6%9c%80%e5%a4%a7%e5%93%81%e7%89%8c%e4%bd%bf%e7%94%a8%e7%9a%84%e5%9f%9f%e5%90%8d%e6%a6%82%e8%a7%88\/"},"modified":"2024-09-20T12:44:39","modified_gmt":"2024-09-20T12:44:39","slug":"%e8%b7%a8%e8%b6%8a%e5%9c%86%e7%82%b9%ef%bc%9a%e5%85%a8%e7%90%83%e6%9c%80%e5%a4%a7%e5%93%81%e7%89%8c%e4%bd%bf%e7%94%a8%e7%9a%84%e5%9f%9f%e5%90%8d%e6%a6%82%e8%a7%88","status":"publish","type":"post","link":"https:\/\/www.markmonitor.com\/zh-hans\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e8%b7%a8%e8%b6%8a%e5%9c%86%e7%82%b9%ef%bc%9a%e5%85%a8%e7%90%83%e6%9c%80%e5%a4%a7%e5%93%81%e7%89%8c%e4%bd%bf%e7%94%a8%e7%9a%84%e5%9f%9f%e5%90%8d%e6%a6%82%e8%a7%88\/","title":{"rendered":"\u8de8\u8d8a\u5706\u70b9\uff1a\u5168\u7403\u6700\u5927\u54c1\u724c\u4f7f\u7528\u7684\u57df\u540d\u6982\u89c8"},"content":{"rendered":"\n<p class=\"\"><a href=\"https:\/\/brandirectory.com\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Finance<\/a> \u6700\u8fd1\u53d1\u5e03\u4e86 <a href=\"https:\/\/brandirectory.com\/rankings\/global\/table\" target=\"_blank\" rel=\"noreferrer noopener\">2024 \u5e74\u5168\u7403 500 \u4e2a\u6700\u5177\u4ef7\u503c\u54c1\u724c\u699c\u5355<\/a>\uff0c\u6211\u4eec\u8ba4\u4e3a\u53ef\u4ee5\u5bf9\u57df\u540d\u4f7f\u7528\u60c5\u51b5\uff08\u5305\u62ec\u5706\u70b9\u5de6\u4fa7\u6807\u7b7e\u548c\u5706\u70b9\u53f3\u4fa7\u9876\u7ea7\u57df (TLD)\uff09\u8fdb\u884c\u7814\u7a76\uff0c\u770b\u770b\u80fd\u5426\u53d1\u73b0\u4efb\u4f55\u6a21\u5f0f\u6216\u60ca\u559c\u3002\u6211\u4eec\u4e3a\u6bcf\u4e2a\u54c1\u724c\u5173\u8054\u7684\u57df\u540d\u4e0e\u4ee3\u8868\u8be5\u54c1\u724c\u4e3b\u8981\u7f51\u7edc\u5b58\u5728\u7684\u7f51\u7ad9\u4e4b\u95f4\u5b58\u5728\u5173\u8054\u3002\u5f53\u591a\u4e2a\u7f51\u7ad9\u4e0e\u4e00\u4e2a\u54c1\u724c\u76f8\u5173\u8054\u65f6\uff08\u4f8b\u5982\uff0c\u4e00\u4e2a\u4f01\u4e1a\/\u8425\u9500\u7f51\u7ad9\u548c\u4e00\u4e2a\u4ea7\u54c1\u7f51\u7ad9\uff09\uff0c\u6211\u4eec\u4f7f\u7528<a href=\"http:\/\/similarweb.com\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d41\u91cf\u6700\u5927<\/a>\u7684\u7f51\u7ad9\u6765\u4ee3\u8868\u8be5\u54c1\u724c\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u5706\u70b9\u5de6\u4fa7\uff1a\u6807\u7b7e<\/strong><\/h3>\n\n<p class=\"\">\u5728 500 \u4e2a\u57df\u540d\u4e2d\uff0c\u6709 445 \u4e2a\u57df\u540d\uff08\u5360\u603b\u6570\u7684 89%\uff09\u4f7f\u7528\u4e86\u4e0e\u54c1\u724c\u7cbe\u786e\u5339\u914d\u7684\u5706\u70b9\u5de6\u4fa7\u6807\u7b7e\u3002\u7531\u4e8e\u4e00\u4e9b\u54c1\u724c\u4f7f\u7528\u4e86\u7f29\u5199\uff0c\u56e0\u6b64\u8fd9\u4e00\u6570\u5b57\u6709\u4e9b\u6a21\u7cca\u3002\u4e3a\u4e86\u6d88\u9664\u5bf9\u8fd9\u7ec4\u57df\u540d\u5206\u7c7b\u7684\u4e3b\u89c2\u6027\uff0c\u6211\u4eec\u4f7f\u7528\u4e86\u4e00\u4e2a\u7b80\u5355\u7684\u9650\u5b9a\u7b26\uff1a\u5982\u679c\u54c1\u724c\u672c\u8eab\u5728 Brand Finance \u5217\u8868\u4e2d\u4ee5\u7f29\u5199\u5f62\u5f0f\u51fa\u73b0\uff08\u8fdb\u4e00\u6b65\u8868\u660e\u54c1\u724c\u672c\u8eab\u91c7\u7528\u4e86\u7f29\u5199\uff09\uff0c\u5c06\u5339\u914d\u7684\u7f29\u5199\u4f5c\u4e3a\u4e3b\u57df\u540d\uff0c\u5219\u89c6\u4e3a\u7cbe\u786e\u6807\u7b7e\u5339\u914d\u3002\u5982\u679c\u8be5\u5217\u8868\u4e2d\u7684\u54c1\u724c\u672c\u8eab\u4ee5\u5f88\u957f\u7684\u5f62\u5f0f\u663e\u793a\uff0c\u4f46\u4f7f\u7528\u4e2d\u7684\u57df\u540d\u662f\u54c1\u724c\u7f29\u5199\uff0c\u5219\u4e0d\u8ba1\u5165\u7cbe\u786e\u54c1\u724c\u5339\u914d\u6570\u3002<\/p>\n\n<p class=\"\">\u5728\u5bf9\u672a\u4f7f\u7528\u7cbe\u786e\u54c1\u724c\u5339\u914d\u6807\u7b7e\u7684\u54c1\u724c\u6240\u9009\u6807\u7b7e\u7684\u7279\u70b9\u8fdb\u884c\u6df1\u5165\u7814\u7a76\u540e\uff0c\u6211\u4eec\u53d1\u73b0\u5176\u5206\u5e03\u60c5\u51b5\u5982\u4e0b\uff0c\u5e76\u9644\u6709\u793a\u4f8b\u4f9b\u53c2\u8003\uff1a<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-1-1-1024x683.png\" alt=\"\" class=\"wp-image-20820\" style=\"width:888px;height:auto\" srcset=\"https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-1-1-1024x683.png 1024w, https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-1-1-300x200.png 300w, https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-1-1-768x512.png 768w, https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li class=\"\">\u54c1\u724c\u7f29\u5199\u4e0e\u54c1\u724c\u5168\u79f0\u7cbe\u786e\u5339\u914d\uff1aStandard Chartered\uff1asc.com\uff0cUnion Pacific\uff1aup.com<\/li>\n\n\n\n<li class=\"\">\u54c1\u724c + \u56fd\u5bb6\/\u5730\u533a\u6807\u7b7e\uff1aMoutai\uff1amoutaichina.com\uff0cReliance Group\uff1areliancegroupindia.com<\/li>\n\n\n\n<li class=\"\">\u54c1\u724c\u540d\u79f0\u7684\u7b80\u79f0\uff1aDeutsche Telekom\uff1atelekom.com\uff0cXiaomi\uff1ami.com<\/li>\n\n\n\n<li class=\"\">\u54c1\u724c\u7f29\u5199\u6709\u6240\u4fee\u6539\uff1aIndustrial Bank\uff1acib.com.cn\uff0cPTT\uff1aptplc.com<\/li>\n\n\n\n<li class=\"\">\u54c1\u724c + \u4e00\u822c\u63cf\u8ff0\uff1aYanghe\uff1ayangheglobal.com\uff0cGS Group &gt; gsgcorp.com)<\/li>\n\n\n\n<li class=\"\">\u7528\u8fde\u5b57\u7b26\u8fde\u63a5\uff1aRewe: rewe-group.com\uff0cSF Express\uff1asf-express.com<\/li>\n\n\n\n<li class=\"\">\u54c1\u724c + \u884c\u4e1a\u63cf\u8ff0\u7b26\uff1aSumitomo\uff1asumitomoelectric.com\uff0cHaier\uff1ahaierappliances.com<\/li>\n\n\n\n<li class=\"\">\u91cd\u65b0\u5b9a\u5411\u5230\u7236\u7ea7\uff1awrigley.com\uff1amars.com\uff0cquickbooks.com\uff1aquickbooks.intuit.com<\/li>\n<\/ul>\n\n<p class=\"\">\u5728 55 \u4e2a\u672a\u4f7f\u7528\u7cbe\u786e\u6807\u7b7e\u5339\u914d\u7684\u57df\u540d\u4e2d\uff0c\u6211\u4eec\u6ce8\u610f\u5230\u5176\u4e2d 16 \u4e2a\u54c1\u724c\u4e5f\u62e5\u6709\u7cbe\u786e\u54c1\u724c\u5339\u914d\u7684 .com\uff0c\u8fd9\u8868\u660e\u54c1\u724c\u53ef\u80fd\u66f4\u503e\u5411\u4e8e\u4f7f\u7528\u66ff\u4ee3\u57df\u540d\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u5706\u70b9\u53f3\u4fa7\uff1a<\/strong>\u9876\u7ea7\u57df<\/h3>\n\n<p class=\"\">\u5728 500 \u4e2a\u57df\u540d\u4e2d\uff0c\u6709 438 \u4e2a\u57df\u540d (88%) \u4f7f\u7528 .com \u57df\u540d\u3002.com \u57df\u540d\u7684\u8d85\u9ad8\u4f7f\u7528\u7387\u5e76\u4e0d\u4ee4\u4eba\u610f\u5916\uff0c\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c.com \u57df\u540d\u76ee\u524d\u7ea6\u5360\u5168\u7403\u57df\u540d\u6ce8\u518c\u603b\u6570\u7684 37%\u3002\u5728\u6700\u6709\u4ef7\u503c\u7684\u54c1\u724c\u4e2d\uff0c.com \u7684\u4f7f\u7528\u7387\u9ad8\u8fbe 88%\uff0c\u8fd9\u8bf4\u660e\u4eba\u4eec\u5bf9\u8be5\u9876\u7ea7\u57df\u7684\u504f\u597d\u660e\u663e\u589e\u5f3a\uff1b\u5373\u4f7f\u4e0e\u5176\u5168\u7403\u6ce8\u518c\u4efd\u989d\u76f8\u6bd4\uff0c.com \u9876\u7ea7\u57df\u5728\u8fd9\u65b9\u9762\u4e5f\u6beb\u4e0d\u900a\u8272\u3002<\/p>\n\n<p class=\"\">\u7528\u4e8e\u4e3b\u8981\u7f51\u7edc\u5b58\u5728\u7684 62 \u4e2a\u975e .com \u57df\u540d\u7ec6\u5206\u5982\u4e0b\uff1a<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-2-5-1024x683.png\" alt=\"\" class=\"wp-image-20858\" style=\"width:887px;height:auto\" srcset=\"https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-2-5-1024x683.png 1024w, https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-2-5-300x200.png 300w, https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-2-5-768x512.png 768w, https:\/\/www.markmonitor.com\/wp-content\/uploads\/2024\/05\/Fig-2-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"\">*BNP Paribas\uff1agroup.bnpparibas\uff0cE.Leclerc\uff1ae.leclerc\uff0cState Bank of India\uff1aonlinesbi.sbi\uff0cCanon\uff1aglobal.canon\uff0cBradesco\uff1abanco.bradesco\u3002\u6211\u4eec\u627f\u8ba4\u5c06\u8fd9\u4e9b\u9876\u7ea7\u57df\u5f52\u5165\u901a\u7528\u7684\u201c.\u54c1\u724c\u201d\u79f0\u8c13\u4ece\u4e25\u683c\u610f\u4e49\u4e0a\u8bb2\u662f\u4e0d\u51c6\u786e\u7684\uff0c\u4f46\u8fd9\u4e5f\u6b63\u786e\u53cd\u6620\u4e86\u6211\u4eec\u8bf4\u660e\u91c7\u7528\u8fd9\u79cd\u9876\u7ea7\u57df\u7c7b\u578b\u7684\u610f\u56fe\u3002<\/p>\n\n<p class=\"\">\u8003\u8651\u5230\u7f8e\u56fd\u54c1\u724c\u4f7f\u7528 .com \u57df\u540d\u7684\u5f71\u54cd\uff08\u699c\u5355\u4e0a\u6240\u6709 201 \u4e2a\u7f8e\u56fd\u54c1\u724c\u90fd\u4f7f\u7528 .com \u57df\u540d\uff09\uff0c\u6211\u4eec\u5bf9\u4e16\u754c\u5176\u4ed6\u5730\u533a\u7684\u54c1\u724c\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u4e86\u89e3 .com \u5728\u6700\u5927\u7684\u975e\u7f8e\u56fd\u54c1\u724c\u4e2d\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3002\u5728 299 \u4e2a\u975e\u7f8e\u56fd\u54c1\u724c\u4e2d\uff0c\u6709 237 \u4e2a\u54c1\u724c (79%) \u4f7f\u7528 .com \u57df\u540d\u3002\u603b\u4f53 88% \u8fd9\u4e00\u6570\u5b57\u663e\u7136\u53d7\u5230\u7f8e\u56fd\u54c1\u724c\u5bf9 .com \u7684\u504f\u597d\u800c\u975e\u56fd\u5bb6\/\u5730\u533a\u4ee3\u7801\u9876\u7ea7\u57df\u7684\u5f71\u54cd\uff0c\u5373\u4f7f\u662f 79% \u7684\u4e16\u754c\u5176\u4ed6\u5730\u533a\u54c1\u724c\u8fd9\u4e00\u6570\u5b57\u4e5f\u662f .com \u5168\u7403\u57df\u540d\u4efd\u989d\u7684\u4e24\u500d\u591a\u3002\u5728\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u54c1\u724c\u4e2d\uff0c.com \u7684\u8d85\u9ad8\u4f7f\u7528\u7387\u5e76\u4e0d\u4ee4\u4eba\u611f\u5230\u5947\u602a\uff1b\u5728\u73b0\u6709\u7684\u6570\u4ebf\u5bb6\u4f01\u4e1a\u4e2d\uff0c\u5927\u591a\u6570\u54c1\u724c\u548c\u4f01\u4e1a\u90fd\u662f\u672c\u5730\/\u56fd\u5185\u7684\uff0c\u4f7f\u7528\u56fd\u5185\u56fd\u5bb6\/\u5730\u533a\u4ee3\u7801\u9876\u7ea7\u57df\u6216\u66ff\u4ee3\u901a\u7528\u9876\u7ea7\u57df\u662f\u5b8c\u5168\u5408\u9002\u7684\u3002\u5bf9\u4e8e\u5728\u5168\u7403\u8303\u56f4\u5185\u7ecf\u8425\u7684\u54c1\u724c\u6765\u8bf4\uff0c.com \u663e\u7136\u662f\u9996\u9009\u3002<\/p>\n\n<p class=\"\"><a href=\"https:\/\/newgtlds.icann.org\/en\/applicants\/agb\/base-agreement-contracting\/specification-13-applications\" target=\"_blank\" rel=\"noreferrer noopener\">\u201c. \u54c1\u724c\u201d\u9876\u7ea7\u57df<\/a>\u7684\u8f83\u9ad8\u4f7f\u7528\u7387\u6709\u4e9b\u4ee4\u4eba\u51fa\u4e4e\u610f\u6599\u3002\u91c7\u7528\u201c.\u54c1\u724c\u201d\u7684\u901f\u5ea6\u5f88\u6162\uff0c2012 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