The Markmonitor Group New gTLD Report Q1 2026 marks the first unified view across the Markmonitor, Com Laude, and FairWinds brands that comprise the Markmonitor Group, combining policy insight, application strategy, and real-world lessons to help brands make informed decisions ahead of the April 30 application window for ICANN’s Next Round. This report breaks down what has changed since the 2012 Round, what has not, and where risk and opportunity now sit, from GAC Early Warnings and regulatory pressure to the commercial and operational realities of running a dotBrand.

If you are evaluating a dotBrand, this is not background reading; instead, consider this report a working document. Inside, you will find analysis of past application outcomes, current ICANN policy direction, and practical guidance on feasibility, timing, and internal readiness.

The window to apply for a dotBrand TLD is fixed, the cost of getting it wrong is high, and the cost of not acting may be higher. Download the report to understand where your organization stands and what needs to happen next.

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