What is a dotBrand gTLD?
A dotBrand gTLD (generic top-level domain) is a unique, branded space on the internet exclusively owned by your business. Unlike traditional domains like .com or .org, a dotBrand gTLD gives you complete control to shape and grow your online identity.
Unlock the full potential of your company’s online identity with a dotBrand gTLD — where trust meets unmatched security.
A dotBrand gTLD
Gives You:
Security
- Unhackable
- Implement strict security measures
/ 01
Authenticity
- Conveys trust
- Reinforces legitimacy
/ 02
Branding
- Strengthens brand identity
- Increases controls of brand standards
- Fosters agility in message creation and dissemination
/ 03
Leadership
- Connotes prestige
- Communicates innovation
- Indicates a future-centric company outlook
/ 04
Why a dotBrand Is
Important for Your Business

A Secure Home for Your Brand
Build your own impenetrable, custom-designed estate in the digital world with a dotBrand gTLD.
With it, you hold the keys, set the rules, and design every room to reflect your brand. It’s your exclusive, secure fortress — protecting your assets, ensuring privacy, and giving you full control over who enters and how the space evolves.
The 2026 Opportunity—
Your Time to Act Is Now
The next ICANN application window is expected to open in April 2026, offering a rare chance to secure a dotBrand gTLD. This opportunity will be limited, so delaying could cost your business the chance to stand out in an increasingly competitive digital world.
Markmonitor has in-depth experience with the dotBrand application process, having helped many companies secure their TLD in the 2012 round – including some of the most recognized brands online. We’re here to provide expert support and a seamless application process.
Partner with Us
Expertise
Navigating the application process for a dotBrand gTLD can be complex, but with our proven expertise and dedicated support, we simplify every step.
Success
Markmonitor has been trusted by some of the world’s most successful enterprises to establish their dotBrand in the 2012 round.
Solutions
We offer a comprehensive suite of services, including application submission, technical support, domain management strategies and policy development.
OUR BLOGS
Explore Our Recent
Blog Posts
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dotBrand gTLDs: Elevating Corporate Digital Branding
Explore benefits, case studies, and the application process.
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dotBrand gTLD Applicants: What Should I Do in 2025? – Webinar + Transcript
Everything you need to know about applying for your .Brand gTLD in ICANN’s Next Round