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The ICANN application window is open.
The deadline is real. And the brands that act now will be the ones that own their digital identity for the next decade and beyond.
In this session, Stuart Fuller, Markmonitor’s in-house dotBrand expert, cuts through the complexity to explain why a .brand TLD is no longer a niche IP consideration. It’s a boardroom infrastructure decision. And with less than 70 days remaining, the time to decide is now.
What you’ll learn
Why the 2026 ICANN application window is a once-in-a-generation opportunity and the cost of waiting How owning a .brand TLD shifts your organisation from renting digital space to governing it Why this is a cross-functional business decision, not just a branding exercise What needs to happen internally right now to apply before the window closes
