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Zachary Wolf
Product Marketing Manager, AntiCounterfeiting
August 14, 2017
For any business or brand operating online, it is imperative that they know the importance of protecting themselves in this fast-moving digital realm. If a fraudster successfully fools shoppers into buying fake goods through hoax social media accounts or phishing emails, the impact it can have on both your brand’s reputation and its finances can be significant. It’s one thing knowing all of this, but it is quite another to properly enforce online brand protection. A TechValidate survey carried out by ourselves late last year found that 96% of all brands surveyed cited effective enforcement as a critical challenge in protecting... Read More
Tags: TechValidate

Domain Services Manager
Selling High Profile Domains
Is it easy to sell a high value premium domain? The simple answer is ‘yes.’ Is it easy to sell a high value premium domain for its maximum value? This question is much more complicated, and the majority of the time the answer is ‘no.’ When selling a high value premium domain, there are two distinct market segments, and the price discrepancy between the two can be significant. The first is the wholesale market, comprising members of the domain investor community. These buyers are only willing to pay a fraction of what an end user might be willing to pay, because... Read More
Assessing Domains for Non-Renewal
As expiration dates approach for domains in your portfolio, you may be asking if there are any domains that should be let go. Before setting a domain name to Do Not Renew, it is essential to consider some of the key implications of releasing a domain. First, consider the yearly costs incurred by holding the domain registration. Brand owners should use this as a baseline for the internal value of the domain. We then encourage clients to determine if the annual cost of the domain registration can be justified by any of the following factors. If so, it may be a... Read More
AntiFraud Product Marketing Manager, AntiFraud Solutions
Time to Establish that Bitcoin Account: Ransomware isn’t Going Away Anytime Soon
Wanna cry? I’m guessing quite a few people did back on May 13, 2017, a Saturday, when a unique new ransomware, dubbed WannaCry, swept the world, targeting computer systems in almost 100 countries. This malicious software, stolen from the National Security Agency, was distributed via email to many large global companies and government agencies, taking over the computers and encrypting the data files. The ransom demand was for $300 or more via Bitcoin (anonymous online currency), to receive the encryption key needed to unlock the files. Ransomware of this nature leaves many corporations in a bit of quandary. Should they pay... Read More
Domain Services Manager
Moving to a .LAW Domain: Insights into the Domain Name Change Process
MarkMonitor continually seeks to provide its corporate clients relevant and timely services that can help them manage their domain name portfolios. An important example of this is facilitating the submission of domain disputes, for which we have collaborated with The GigaLaw Firm (hereafter, GigaLaw) for the past decade. GigaLaw founder Doug Isenberg recently announced an update of the firm’s primary web presence from a legacy Top Level Domain (TLD), .COM, to a new generic TLD, .LAW. You may already be familiar with GigaLaw from past MarkMonitor events where Doug has been a guest speaker and panelist. The new domain, https://GIGA.LAW/, is... Read More
AntiFraud Product Marketing Manager, AntiFraud Solutions
Phishers Specialize in Using Loopholes: IDN Homographic Attacks
In March of this year brand owners operating an ecommerce presence on the Internet became generally aware of a buggy issue in how Internationalized Domain Names (IDNs) are displayed in the address bar of a browser. Dependent upon the domain name, and language used, a user could incorrectly believe they were at a legitimate site. For example, consider the domain names: pay.com and рау.com. Yes, there IS a difference. The second domain name is made up entirely of Cyrillic Russian letters to the left of the dot, making the two domains visually indistinguishable. This is the trick: depending on the web... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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