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Akino Chikada
Senior Brand Protection Product Marketing Manager
October 17, 2017
In my previous blog post, I wrote about the importance of taking a consumer-centric approach to brand protection. In order to accomplish this, technology must be at the forefront, and MarkMonitor is once again the industry front-runner in building a cutting-edge platform to accomplish this. MarkMonitor has invested in developing new technology and best practices to protect well-intentioned consumers from falling victim to online counterfeit goods and brand abuse. If we want to protect these well-intentioned consumers, we need advanced technology that prevents brand abuse across these most visible pages. MarkMonitor employs its own purpose-built harvesting technology to successfully replicate a... Read More

Senior Brand Protection Product Marketing Manager
How Do You Protect Consumers from Online Brand Abuse?
There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices. To prevent revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods. Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors. MarkMonitor takes a unique, consumer-centric approach... Read More
Tags: Brand Abuse
Domain Client Services Manager
Registering #Hashtags in the Domain Space
The internet is known for viral storms of popular content that often fade just as quickly as they rise. #Hashtags are a simple solution for tagging branded content and consumer feedback in an accessible way. However, the simplicity of the medium makes hashtags inherently unstable. While this tagging system easily identifies content for users to find, branded hashtags require maintenance and constant user engagement in order to effectively work. Hashtags are unique in that they do not need to be acquired, like domain names. This makes them easy to use by brands and consumers alike, but difficult to manage. Because hashtags... Read More
Senior Writer
File First in China — or Risk Forfeiting Your Brand
Can you say your brand name in Mandarin? If not, it might be time to learn. With more than 721 million internet users, China has become a mecca for online shopping — as well as the source for more than 60 percent of the world’s counterfeit goods, according to the Organisation for Economic Co-operation and Development (OECD). The country’s trademarking law adopts a first-to-file principle, which grants exclusive trademark rights to the earliest party that applies to register. If you’re overseeing a brand with worldwide appeal, this is worth noting. While there are possible legal grounds for protecting unregistered trademarks and... Read More
Tags: China
Product Marketing Manager, AntiCounterfeiting
Just how tough is it to enforce online brand protection?
For any business or brand operating online, it is imperative that they know the importance of protecting themselves in this fast-moving digital realm. If a fraudster successfully fools shoppers into buying fake goods through hoax social media accounts or phishing emails, the impact it can have on both your brand’s reputation and its finances can be significant. It’s one thing knowing all of this, but it is quite another to properly enforce online brand protection. A TechValidate survey carried out by ourselves late last year found that 96% of all brands surveyed cited effective enforcement as a critical challenge in protecting... Read More
Tags: TechValidate
Product Marketing Manager, Domain Management
Are defensive gTLD registrations worth it?
New generic top-level domains (gTLDs) have been on the radar of C-level teams for a number of years now, and they are still just as hotly debated as they were when they were first introduced. With 1,200 gTLDs already delegated and more to come, they will continue to be a primary focus for brands looking to maintain a strong online presence. There is one particularly interesting trend in this field that stands out: the number of brands registering gTLDs not for creative reasons, but for defensive ones. There are those cases where defensive registrations may make sense. A famous case in... Read More
Tags: gTLD, .sucks

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With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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