As we’re over the halfway point in the year, let’s check in on what is happening in the new generic Top-Level Domain (gTLD) space in the Markmonitor Q3 2023: New gTLD Quarterly Report. As I like movies, I’ve tied this blog post to quotes from the 2001 fantasy movie “The Lord of the Rings: The Fellowship of the Ring” based on J.R.R. Tolkien’s 1954 book of the same name. 

“It’s a dangerous business, going out your front door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.”

With all of the hazards awaiting end users on the internet, it does sometimes feel like a “dangerous business” going out your “internet” door. 

In our report, you’ll learn more about one registry operator’s recent efforts to implement the security feature of the PSD (Public Suffix Domain) DMARC (Domain-based Message Authentication, Reporting, and Conformance) in its two gTLDs to help end users experience better email security at the TLD level. 

“A wizard is never late, Frodo Baggins. Nor is he early. He arrives precisely when he means to.”

In 2012, ICANN launched its latest round of gTLD applications, now commonly termed “new gTLDs.” The gTLDs that were applied for in 2012 began launching in late 2013 and have continued to do so up until the present day. 

Since 2012, ICANN has intended to open another application window, and with some of the ICANN Board’s and ICANN Org’s recent developments, we now have a better idea of when that window may arrive — read the quarterly report to see the current estimate of when that will be. 

“Even the smallest person can change the course of the future.”

While changes in the underlying internet that people use every day are not small, continuing activity in Web3 is having effects on Web2 and vice versa, which may well change the future. 

For an interesting dive into the recent history of the crossover of the new gTLDs in the Web2 and Web3 spaces, please see our quarterly report. For some additional comments on Web3 NFT Domains, check out my colleague Shane Layman’s recent blog post, NFT Domains: Considerations for Corporations. 

“I don’t think he knows about second breakfast, Pip.”

“What about elevenses? Luncheon? Afternoon tea? Dinner? Supper?”

While a hobbit may be interested in seven or more meals a day, there are hundreds of new gTLDs that a brand holder has to review in meeting its use case and brand protection needs. In this quarter’s report we look at the “Top Ten” new gTLDs by registration count, comparing and contrasting the factors that have played into their respective success. 

“Sam… I’m glad you’re with me.”

Lastly, we round out the quarterly report with some statistics on the “Top 25” .brand gTLDs, as well as provide an update on how Markmonitor’s Global Industry Relations team is supporting our customers’ critically important domain names and corporate domain portfolios by providing advocacy, strategy, thought leadership and other contributions throughout the industry. Let us be your Sam. 

“You have my sword…”

“And my bow.”

“And my axe.”

While we are clearly not an armed fellowship like in the story, Markmonitor is an organization full of committed professionals all working together using our skills and abilities to protect our customers’ domain names as the significant intellectual property assets they are. 

For more information on how we can assist you in doing so, or to learn more about new gTLDs or other parts of the domain industry, please reach out to us or to your Domain Portfolio Advisor. 

And until next quarter’s report, may you go safely “there and back again.”