Recorded Webinar: .cisco dotBrand’s Journey

In this webinar, learn how Cisco leverages its dotBrand domain name, .cisco, from Inga Smith, Cisco’s Business Operational Manager, Legal Trademarks & Domain Names. She joins Chris Niemi, Manager, Strategic Initiatives at Markmonitor, and they discuss:

  • The History of ICANN’s New gTLD Program: Revisit 2012 to learn the lay of the (ICANN New gTLD) land
  • The History of the .cisco dotBrand gTLD: Learn what business unit requested the dotBrand, what motivated Cisco’s dotBrand application, how internal stakeholders got involved, how domains are requested, initial use cases, and more
  • Cisco and Markmonitor: Domain management services spanning decades, including .cisco as of 2019
  • dotBrand Use Cases: Cisco has important clients who prioritize security – learn how FedRamp and the .cisco dotBrand answer that need
  • Advice From a Seasoned Domain Industry Vet: Inga is an expert in her field – watch the webinar to hear her advice for potential dotBrand applicants (including whether or not FOMO should play a part in your application)
  • Markmonitor’s dotBrand gTLD Services and Support

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The countdown to the 2026 ICANN New gTLD Program: Next Round's application window is on โ€” and the time to prepare for your dotBrand is now.

Markmonitor is here to help, from providing consultation and advice โ€” including performing feasibility studies of your desired dotBrand gTLD strings โ€” to helping you navigate the landscape, connect with industry players, and seamlessly manage your dotBrand. Contact us to start discussing your dotBrand today.

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